With customers spending more time with their mobile devices, communicating with them on email and social platforms is critical. Having the correct message can be difficult. Andrew Markel discusses how to use your social media accounts and email database to drive car counts and engagement with your customers. This video is sponsored by Mitchell 1.
Learn how to educate customers on the importance of OEM specifications and premium lubrication for their vehicles’ maintenance needs.
Of all the services your shop offers. The simple oil change is often the most contentious. No matter what they drive, your customers may think that oil is oil. If it pours out of a bottle they recognize on the shelf in their father's garage or an ad-on tv, it's good enough for their car. The fact is the belief that they're all the same can be shortsighted at best and detrimental to the life of the engine. At worst, modern engines are built to tighter tolerances, and as a result, they rely on specific oil pressures for maximum fuel economy or to support vital systems such as variable valve timing substituting a non recommended viscosity engine Oil can negatively affect fuel economy and emissions, and may actually accelerate wear on critical components. According to the American Petroleum Institute, there are five different groups of base oils used to make today's motor oils based on the refining methods and the properties of the oil.
Grace Hovis’s journey in Hovis Auto & Truck Supply blends tradition with digital innovation in the automotive aftermarket industry.
A device similar to an alternator, called a DC-DC converter, charges the 12-volt battery from the high-voltage battery pack.
Learn about common challenges with turbocharger maintenance and how Rein TechSelect Turbo Kitsmake the repair process easier for technicians.
Standard® knows that what comes out of a repair is directly dependent upon what goes into the box. This video is sponsored by Standard®.
To see inductance inside the primary windings, use an amp probe placed around the positive wire for the ignition coil.
If an EV with a full battery won’t start, here’s how you can get it up and running.
The criteria for setting the code is very basic.
Power windows are great as long as they roll up and down when commanded to do so.
