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Webinars

On-Demand Webinars
SMS Marketing 101 for Auto Repair Shops
Sponsored by Podium
Date: September 15, 2021

Text is the only marketing channel with a 98% open rate. With that knowledge, how do you build an effective SMS marketing campaign? Covering everything from simple tips and tricks to compliance to building a world-class opt-in flow, this webinar will get you up to speed.

Includes insights on:

  • How to market like a human with personalized messages
  • How to increase responses and promotional engagement
  • How to provide value to your opt-in list
The Electrification of Vehicles: Roadmap to the Electric Car
Sponsored by Mitchell 1
Date: September 01, 2021

There is a lot of buzz in the aftermarket and attention given to the BEV - Battery Electric Vehicle. In this webinar, we'll cover the realities and forecasts of BEVs and the complexities associated with them.

Meanwhile, the internal combustion engine is alive and well with a growing amount of electrification which enables it to function cleaner and more efficiently. You’ll learn which systems are impacted and how these systems are serviced.

You'll leave this webinar better equipped to understand the technologies that are coming into your shop TODAY - as well as those on the horizon. And you'll have a better idea how to prepare for them with tools, training and resources.

Matching the Oil With the Engine
Sponsored by Valvoline Inc.
Date: July 28, 2021

In the service information or owner’s manual, you may see several specifications for engine oil, along with a lot of fine print or warnings. Not using the correct oil can damage and engine and leave the shop on the hook for the bill. In this 45-minute webinar, we will cover how to select the correct oil grade, viscosity and OE certification. Also, you will learn about new oil specifications from the OEMs and trade associations.

Rethinking the Oil Change
Sponsored by Valvoline Inc.
Date: July 22, 2021

At some shops, an oil change is treated as a burden rather than an opportunity. The reality is an oil change is a way to build customer loyalty and drive revenue. In this 45-minute webinar, we look at how the average shop can build its oil change business with better products and processes.

Shift Your Shop's Marketing Into Drive with Proven Paid Search Strategies
Sponsored by Autoshop Solutions
Date: June 29, 2021

Pay-per-click (PPC) marketing promotes your business through digital ads targeted to your local area. There are many ways to run paid advertisements online, including paid search for search engines, or display ads for Facebook. Some channels work better for the automotive industry than others. Attend this free class to learn how to get a new marketing program off the ground, or to enhance your existing campaigns.

Rear Axle Wheel Bearing Replacement Revolution
Sponsored by BCA Bearings by NTN
Date: June 09, 2021

Rear solid axles never went away, they evolved. New bearing designs, wheel speed sensors and advanced limited-slip, air locker differentials have added new wrinkles to the repair process. Servicing these axles represents a significant opportunity for shops.

In a 45-minute webinar, experts from BCA Bearings will cover what it takes to service a rear axle’s bearings and how to increase your productivity when doing these jobs.

Using the Right Jack or Jack Stand for the Job
Sponsored by Summit Racing Equipment
Date: June 17, 2021

It’s a no-brainer—use the proper tools to do a job and you’ll get it done faster, better, and safer. For example, you wouldn’t use wood blocks or other improper items to hoist a transmission or axle assembly into place. You would use the right jack or jack stand for the task.

This webinar will cover the use of specialized jacks and jack stands including transmission jacks, portable truck and lift jacks, and under-hoist stands. We’ll also cover proper operation, safety precautions, and maintenance.

TPMS Fundamentals: All You Need to Know About Troubleshooting and Servicing TPMS
Sponsored by Schrader TPMS Solutions
Date: May 26, 2021

TPMS service is a simple process that, unfortunately, can easily become overcomplicated. What is the difference between various TPMS sensors on the market? How do you choose the best sensor-type for your business? How do you service TPMS properly and efficiently? Which programming tools should you use? What is the difference between programming and relearning? So many questions, right?!

Schrader's Technical Training Team Lead and TIA-Certified Instructor, Yanick Leduc, will guide the audience through the most important best practices concerning TPMS service and answer any specific questions through a live Q&A.

Installing a Compressed Air System for Your Shop
Sponsored by Summit Racing Equipment
Date: May 25, 2021

Having a way to route clean compressed air where you need it is critical to a well-functioning shop. A quality compressed air system can extend the life of your air compressor and air tools and make your shop a safer place to work. That improves productivity and your bottom line.

If you don’t have a compressed air system or it’s time to upgrade the one you have, this webinar will walk you through everything you need to know.

Key Points
• An overview of the current pipe options for compressed air systems
• Key components to look for when shopping for a new compressed air system
• Tips and required tools for installation
• How to maintain and expand your compressed air system

Why Are You Afraid to Recommend New Shocks and Struts? Consulting Customers on Shocks and Struts
Sponsored by GSP
Date: May 11, 2021

What is the one service your shop offers that can improve the braking, acceleration and handling of any car or truck? The answer is simple, shock and strut replacement. But why is this so hard to communicate to your customers? In a 45-minute webinar, we will teach you how to communicate to your customers the value of strut and load strut replacement. We will discuss how to consult your customers about the current condition of their vehicle’s suspension and the benefits of new units.

Video Series

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