Ford’s eCounter Partners With Diagnostic Site Identifix Direct-Hit To Streamline Aftermarket Repairs – UnderhoodService
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Ford’s eCounter Partners With Diagnostic Site Identifix Direct-Hit To Streamline Aftermarket Repairs


Ford-Logo-300x154For technicians who use Ford Motorcraft’s eCounter to order parts, their work just got a lot easier. eCounter, Motorcraft’s e-commerce tool, has now partnered with Identifix – a provider of automotive repair information to help diagnose and repair vehicles efficiently, accurately and profitably. The new partnership makes it possible for technicians to troubleshoot the toughest service challenges and order Motorcraft parts through a single site.


“eCounter’s partnership with Identifix brings two of the strongest brands together for the single purpose of helping technicians do their job better,” said Anthony Piazza, aftermarket marketing manager for Ford Motor Co. “Identifix Direct-Hit is one of the best diagnostic tools available, and eCounter offers the complete line of Motorcraft replacement parts at competitive prices. It’s a win-win for everyone.”

Identifix currently services more than 53,000 installers, providing repair support, information and technical support. When users prepare an estimate within the Identifix Direct-Hit software, they are now able to select the InPart Gateway for eCommerce within the program’s estimating feature. eCounter orders identified using the tool will be fulfilled in real time by the appropriate Ford Authorized Dealer. eCounter is the first e-commerce application in the market capable of receiving parts orders from Identifix, Ford says. Currently, eCounter services thousands of users each month.


“This is another example of eCounter connecting where most other e-commerce applications do not,” said John Ulrich, FCSD manager of wholesale and aftermarket operations. “In addition to Identifix Direct-Hit, DST’s InPart Gateway provides connectivity to eCounter from every popular shop management system in the automotive aftermarket.”

“Now that eCounter is part of Identifix, we are providing yet another tool to ensure that technicians have all they need to find the right, quality part, designed specifically for Ford vehicles, for the right price,” said Piazza. “Our goal is to make it easier than ever to put Motorcraft parts in the hands of technicians in a fast, affordable way.”

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