The Federated Car Care Center program has been expanded and enhanced, it was announced recently by John Marcum, marketing services manager for Federated Auto Parts.
“We have made several enhancements to the Federated Car Care Center program, the premier car care program for the nation’s best automotive service providers,” said John Marcum, marketing services manager for Federated Auto Parts. “The Federated Car Care program continues to grow because we not only provide brand-name quality parts, but exceptional service, excellent training and top-notch marketing programs that set us apart from the competition.”
Recent additions to the Federated Car Care program include the MechanicNet expert automotive marketing program, allowing individual car care centers to create marketing plans specific to their own business, and the BusinessVoice on-hold marketing program that helps shops increase customer share by updating callers on services and driving them to take the next step in the buying process.
Popular staples of the Federated Car Care program remain such as the free Roadside Assistance program, the Nationwide Warranty program and the dedicated Federated Car Care website that features a web page for each car care center member. Also included are access to a variety of training programs and comprehensive marketing support, including point-of-sale materials, signage and exciting promotions like Get Dirty with Kenny and the annual Car Care Sweepstakes.
“By adding valuable new features to the current program, Federated Car Care Center members can be more efficient and better communicate with their customers,” said Marcum. “Our vendor partners have been an integral part our car care program since its inception. We are proud to be the leader in providing brand-name quality parts and we thank our suppliers for their partnership to help make the Federated Car Care program stand out from others in the industry.”
To learn more about the Federated Car Care program, contact your Federated Auto Parts distributor or visit www.federatedautoparts.com.
