Standard Motor Products Engages TFI Envision For App Promo – UnderhoodService

Standard Motor Products Engages TFI Envision For App Promo

SMPPrtAPPShrAppCpgnPR-300x194Standard Motor Products Inc. (SMP) has selected TFI Envision Inc. to develop an integrated campaign to promote the SMP Parts App, which provides users with complete access to all SMP automotive aftermarket parts and more, on both iOS and Android platforms.

TFI Envision developed a demonstrative app video, introductory brochure, integrated launch print and digital ad campaign. In addition, the company launched a promotion called “SMP Share the App Sweepstakes” to drive installs of the app. This campaign included an integrated print and digital ad campaign and sweepstakes Microsite. The agency also developed the SMP Parts App in 2014.

The SMP “Share the App” sweepstakes, which ended on March 31, gave entrants the chance to win one of several Samsung Galaxy Note 4 Phones or Apple touch iPods. The first 500 entrants also received a free portable phone charger.

Click here to view the demo video: https://youtu.be/gv5sSoI1FPk.

You May Also Like

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

The latest technical materials from Bendix Commercial Vehicle Systems LLC (Bendix) are designed to help technicians properly set up, inspect and diagnose several components integrated with advanced driver assistance technologies, including trailer antilock brakes, steering systems and forward-looking cameras.

“The safety systems on today’s commercial vehicles are more road-proven and effective in supporting safe drivers than ever,” said Nicole Oreskovic, Bendix vice president, sales and marketing. “They’re also more complex and interconnected, which means we need to thoroughly support the skilled people who keep them in top operating condition."

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.

Other Posts

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.