SMP Introduces New BWD Website – UnderhoodService

SMP Introduces New BWD Website

SMP-BWD-WebsiteStandard Motor Products Inc. (SMP) has introduced a new BWD brand website. The redesigned site,, was built with responsive architecture and a parallax-scrolling design.

The company says the all-new interface gives visitors an engaging user experience on desktops, smartphones and tablets while delivering meaningful brand content. In addition to the new website launch, BWD’s award-winning eCatalog also was redesigned from the ground-up.

Commenting on the new launch, Phil Hutchens, vice president of engine management marketing, SMP, said, “With our new BWD website, we’ve built a website that informs and educates our customers with meaningful, rich content and added features and benefits such as our improved eCatalog.”

Features of the redesigned website include:

• Convenient eCat Widget search portal on homepage
• Multilingual availability for English-, Spanish- and French-speaking users
• Redesigned eCatalog with easy-to-use interface, fast search returns and expanded rich content
• TPMS microsite with updated TPMS material including product story, OE-matching and QWIK-SENSOR programs and a TPMS-specific eCatalog
• Robust technician training section with PTS On-Demand calendar, seminar syllabus, video training and more
• Comprehensive digital resource library housing more than 100 product information documents

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