Aftermarket veteran Ted Hughes shares the changes he’s experienced and lessons learned through 30+ years in the aftermarket.
As a 30-plus-year automotive aftermarket veteran, Ted Hughes has seen change after change in the industry. He's experienced countless technological improvements. During his almost 24 years as head of marketing for MAHLE, he charged head-first into the digital era -- embracing digital media, e-commerce and a "data is king" mindset. Yet despite the evolution of the industry, one aspect has remained true: nothing beats the solid relationships that form long-lasting business partnerships and make this industry strong.
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