Philips Automotive North America, a division of Royal Philips, has developed special packaging to prevent piracy and protect customers from buying counterfeit Philips Xenon HID lighting. The new packaging design was announced by Ann-Marie Hines, senior marketing manager at Philips Automotive. Hines said Philips undertook the initiative because of the proliferation of counterfeit Philips Xenon HID lighting in the market.
The new packaging design employs a unique, state-of-the-art anti-counterfeit technology to ensure that customers are getting a genuine Philips product. Every Philips Xenon HID lighting package incorporates the Philips ‘Certificate of Authenticity,’ which features a security code and other special security elements that can be used to verify authenticity. To make sure they have a legitimate Philips Xenon HID lighting product, retailers, service professionals and consumers can either scan the QR code or go to www.philips.com/original and check the security code.
In making the announcement, Hines noted, “It is very important for us to protect our customers and our end-consumers, as well as our Xenon HID lighting brand. Philips is the inventor and world leader in Xenon HID lighting. We employ innovative technology, advanced materials, high-quality production and rigorous testing to ensure the performance and the quality of our Xenon HID products. These counterfeits are inferior to the true Philips design in both quality and performance. Furthermore, they are illegal to sell, purchase or possess.”
For more information about Philips Anti-Counterfeit Packaging, visit www.philips.com/original.
