NAPA Filters has created its new website – NAPAFilters.com – to be the go-to resource for help and information about all types of filters, not only for passenger cars, SUVs and pickup trucks, but also for motorcycles, ATVs and all types of power sports vehicles.

NAPAFilters.com also greatly expands the information about heavy-duty, off-highway equipment and specialty manufacturing and industrial filters, according to Paul Kortman, brand and category marketing manager for NAPA Filters.

"We make filters for so many different types of customers, who operate vehicles and equipment in some of the most demanding environments imaginable to just driving around town or mowing the lawn," Kortman said. "But all our customers have something in common. They want an easy-access resource to find all they need to know about the right filters for their needs and how they can improve the performance and lifespan of their engine or equipment."

The company says NAPAFilters.com is loaded with "all you need to know" about how to choose quality filters for a particular application, detailed tips for filter maintenance, filter look-up tools for finding the right oil, air, cabin air, fuel and other filters as well as locator links for finding nearby NAPA Auto Parts stores and NAPA AutoCare centers.

"We know filters and want to share our expertise," Kortman said. "Our research showed NAPA Filters had an opportunity to simplify the process of selecting, changing and buying the best filter for just about any engine or industrial application someone might have," he added. "We want our website to help vehicle and equipment owners save time and energy and also share advice on how proper filter maintenance can help protect their investment."

Kortman explained that the new website provides passenger car, SUV and pickup truck owners with tips and new tools — from step-by-step videos that show how to change oil, air and cabin air filters, to locator tools that guide people to the closest NAPA Auto Parts store for parts or NAPA AutoCenter for their service needs.

The website has sections devoted to:

• "Do it yourself" (DIY) car and truck enthusiasts

• "Do it for me" (DIFM) vehicle owners

• Motorcycle, ATV and power sports vehicle owners

• Heavy truck drivers and fleet owners as well as heavy equipment operators in mining, agriculture, construction and many other industries

• Industrial filters for equipment in manufacturing plants, power generation, utilities and other commercial environments