Motorcar Parts Of America Launches Brake Power Booster Product Line Through Acquisition – UnderhoodService

Motorcar Parts Of America Launches Brake Power Booster Product Line Through Acquisition

Motorcar Parts of America Inc. has announced the expansion of its product line with the introduction of in-house developed brake power boosters and turbochargers through a recently completed acquisition of Winchester, Virginia-based ZOR Industries, a remanufacturer of automotive, heavy-duty truck, agricultural and industrial turbochargers.

Motorcar parts - Logo“The launch of brake power boosters follows a similar strategic approach to our previous product line introductions – namely working with an existing customer that is committed to our program and supportive of the wide-range of value-added services that enhance the product category. We look forward to the commencement of brake power booster sales in mid-August, following several months of development activities to support a successful launch,” said Selwyn Joffe, chairman, president and CEO of Motorcar Parts of America Inc. “The acquisition of ZOR Industries provides Motorcar Parts of America with a small customer base and most importantly the technology, people and processes to address a rapidly emerging automotive category.”

Industry sources estimate the aftermarket size today for the brake power booster category in the United States is approximately $350 million at the retail level, with continued growth reflecting its importance to safety systems such as anti-lock brakes and advanced driver assistance technology.

The size of the turbocharger aftermarket at the retail level in United States is estimated to be more than $500 million. Industry observers note improved fuel economy, enhanced engine performance and a focus on automotive weight reduction support the utilization of turbocharger technology, which is now accelerating. It is expected that aftermarket replacement rates will increase as vehicles with turbochargers age.

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