Federated Awards Jeep Grand Prize During Federated 400 Festivities – UnderhoodService

Federated Awards Jeep Grand Prize During Federated 400 Festivities

There was more excitement than usual in the Federated 400 hospitality area at Richmond International Raceway this year. Tim Hicks of Don Hicks Auto Service in Sandy Lake, Pennsylvania, was awarded a completely refurbished and upgraded Federated Jeep Wrangler JK.

Before the start of the NASCAR Sprint Cup Federated Auto Parts 400, 12 Federated Car Care customers each received a key that might unlock the 2010 Jeep Wrangler recently restored on an episode of “Two Guys Garage.” One by one, each customer had a turn to see if they had the lucky key. Federated spokesperson Kenny Schrader and “Two Guys” Willie B were on hand to present Hicks, a customer of Federated member Hovis Auto and Truck Supply, with his Jeep.

“There was a lot of suspense as key after key failed to unlock the one-of-a-kind Federated Jeep Wrangler, but the ninth try was the charm when Tim turned the key, the door opened and the crowd roared,” said Phil Moore, senior vice president of Federated Auto Parts. “The Federated 400 is always a lot of fun and a great opportunity to spend time with friends and colleagues. Being able to award the grand prize Jeep to a loyal Federated Car Care customer like Tim Hicks made race day even more special.”

Several Federated vendor partners, including primary sponsor Tenneco and its Rancho and Dynomax brands, participated in the “Two Guys Garage” Jeep restoration project. Other suppliers also provided top-quality parts, including Raybestos, ATK, Grote, East Penn/Federated Batteries, Dana, Perfection, SEM and TrailFX.

You May Also Like

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

The latest technical materials from Bendix Commercial Vehicle Systems LLC (Bendix) are designed to help technicians properly set up, inspect and diagnose several components integrated with advanced driver assistance technologies, including trailer antilock brakes, steering systems and forward-looking cameras.

“The safety systems on today’s commercial vehicles are more road-proven and effective in supporting safe drivers than ever,” said Nicole Oreskovic, Bendix vice president, sales and marketing. “They’re also more complex and interconnected, which means we need to thoroughly support the skilled people who keep them in top operating condition."

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.

Other Posts

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.