Dorman Introduces New Solutions Catalog 

Dorman Introduces New Solutions Catalog 

The new catalog is designed to help counter representatives and service professionals find the parts they need faster.

Dorman Products is announcing the launch of a new digital and print publication, the New Solutions Catalog, which is designed to help auto part counter representatives and repair shop service writers be more aware of Dorman’s latest products and growing category breadth.

Dorman releases hundreds of new products every month, so it can be difficult for even the most tuned-in aftermarket professionals to keep track of them all. Dorman says the New Solutions Catalog will help highlight the array of innovation that Dorman’s released over the past year, including expanding leadership positions in replacement part categories like turbocharger accessories, 4WD components, advanced electronics, lighting, suspension and many more. That way, the next time a customer calls or comes in, stores and shops will already have the right aftermarket solution in mind.

“We think every counterperson and service writer in North America would benefit from spending a few minutes to page through this new publication and learn about all the parts and components they no longer need to source from a dealership,” said Jeff Darby, Dorman’s senior vice president of sales and marketing. “By having a better understanding of how Dorman is growing the automotive aftermarket, we hope all our valued partners are better able to serve their customers by knowing they have the freedom to choose reliable aftermarket solutions.” 

The New Solutions Catalog is now available to browse online, with interactive links and embedded videos throughout. Print copies are being distributed now across North America by Dorman’s field teams and through select channel partners. 

You May Also Like

Bosch Releases 212 Aftermarket Parts in 2022

The parts cover nearly 64 million vehicles in operation across North America.

Robert Bosch, LLC announced it has added 212 automotive aftermarket parts to its portfolio in 2022, covering nearly 64 million vehicles in operation across North America.

The new Bosch products, which cover domestic, European and Asian passenger and commercial vehicles, include 74 braking parts, 52 fuel and water pumps, 14 ignition coils, 27 cooling fans, rotating machines, spark plugs and ESP units, 38 sensors and seven fuel injectors. 

Winter ASE Registration Open

Three options offered for testing and recertification.

Federated 50/50 Challenge Awards Over a Hundred Prizes

Federated conducted the 50/50 Challenge to recognize and thank ASE-certified automotive service professionals.

Mitchell 1, ASE Present 2022 Technician of the Future Award

Nathanial “Nate” Nie of Mission Viejo, California, was named the 2022 Mitchell 1 / National Institute for ASE Technician of the Future.

Schaeffler Group Releases Series of LuK TSBs

In conjunction with its REPXPERT service brand, Schaeffler provides technical tips and service information for LuK products.

Other Posts

SMP Closes the Year with 214 New Part Numbers

SMP says it is committed to providing replacement parts for hybrids and EVs through its Standard and Four Seasons brands.

GB Remanufacturing Releases 2022 Year in Review

The GB Reman 2022 Year in Review is available for download.

SMP Closes the Year with 214 New Part Numbers

SMP says it is committed to providing replacement parts for hybrids and EVs.

Survey Shows Greater Trust in Service Professionals

More than 70% reported increased levels of trust in repair shops and/or service technicians.