DENSO Radio Campaign Spotlights Iridium TT Spark Plug – UnderhoodService

DENSO Radio Campaign Spotlights Iridium TT Spark Plug

Denso-Logo-300x166DENSO Products and Services Americas Inc. (DPAM) has launched a radio ad campaign promoting its Iridium TT spark plugs. The 30-second commercial spots are airing in 16 major U.S. markets through Aug. 26. The campaign coincides with rebates and promotions from participating resellers.

“We’re building product awareness about the most innovative replacement spark plug on the market today,” said Fran Labun, vice president, sales group, DENSO Products and Services Americas Inc. “No other spark plug provides more power and better fuel economy than the Iridium TT, all while lasting over 100,000 miles.”

With its unique laser-welded twin-tip electrode design and patented iridium alloy, the long-lasting Iridium TT delivers enough torque and endurance for four trips around the globe, according to DENSO. Coverage is available for most makes and models on the road today.

The ad is hitting the airwaves throughout the Eastern, Central and Southwestern U.S. regions. The commercial is reaching rock, contemporary music, sports, talk and Spanish-language radio audiences, including many listeners likely to be behind the wheel when they hear it. The radio commercial can be heard at densott.com.

The Iridium TT spark plug is available at most major auto parts stores. Visit densott.com for more information.

You May Also Like

MEMA Issues Statement on Tax Relief for Working Families Act

This measure contains the restoration of one year deductibility of research and development expenses, a key legislative priority for the association.

MEMA, The Vehicle Suppliers Association issued a statement regarding the House overwhelmingly passed on January 31, the bipartisan, “Tax Relief for American Families and Workers Act.” This measure contains the restoration of one year deductibility of research and development expenses, a key legislative priority for MEMA, The Vehicle Suppliers Association, said.

Federated Introduces February Free Fuel Fridays

Federated will announce the four winners on its Federated Auto Parts and Federated Car Care Facebook pages, each of whom will receive a $50 gift card.

PRT Launches 22 New Products on Complete Strut Assemblies

The new items come to expand the PRT portfolio in North American Market and represents more than 12 Million vehicles in new coverage.

BendPak to Debut Eight-Armed Car Lift Concept at NADA

Octa-Flex improves technician productivity, convenience and ergonomics, according to BendPak.

PRT Heavy Duty Presenting Innovations at HDAW ‘24

PRT is exhibiting a full line of shocks and air springs for heavy-duty applications.

Other Posts

Mitchell 1 Names ‘Thank You Thursdays!’ Sweepstakes Winners

Six auto service professionals in the industry each won a $100 gift card.

The Pronto Network Congratulates 2023 ASE Master Techs

Ian Sharp and Colin Gallagher received a $1,000 cash prize and a swag box filled with prizes from sponsors.

Transtar Industries Launches Remanned Transmission Products

The company provides a sustainable solution for transmission products and simplified complex vehicle repair.

Take 5 Oil Change Celebrates 1,000th Location Grand Opening

The newest service center is operated by franchisee Purple Square Group and located in Fort Pierce, Florida.