DENSO Products and Services Americas Inc. (DPAM) has launched a radio ad campaign promoting its Iridium TT spark plugs. The 30-second commercial spots are airing in 16 major U.S. markets through Aug. 26. The campaign coincides with rebates and promotions from participating resellers.
“We’re building product awareness about the most innovative replacement spark plug on the market today,” said Fran Labun, vice president, sales group, DENSO Products and Services Americas Inc. “No other spark plug provides more power and better fuel economy than the Iridium TT, all while lasting over 100,000 miles.”
With its unique laser-welded twin-tip electrode design and patented iridium alloy, the long-lasting Iridium TT delivers enough torque and endurance for four trips around the globe, according to DENSO. Coverage is available for most makes and models on the road today.
The ad is hitting the airwaves throughout the Eastern, Central and Southwestern U.S. regions. The commercial is reaching rock, contemporary music, sports, talk and Spanish-language radio audiences, including many listeners likely to be behind the wheel when they hear it. The radio commercial can be heard at densott.com.
The Iridium TT spark plug is available at most major auto parts stores. Visit densott.com for more information.