ACDelco is introducing the ACDelco Advantage friction line, a new, entry-level portfolio of brake pads and hardware designed to provide dealers and distributors with a competitively priced yet quality alternative to other entry-level brake friction products.
ACDelco Advantage brake friction products cover about 80 percent of the current U.S. car population. The line includes non-asbestos organic, semi-metallic and ceramic brake pad formulations, depending on the vehicle application.
“The marketplace has been demanding an entry-level friction product such as ACDelco Advantage, but we were determined it had to meet our very strict requirements for quality and safety, as well as live up to the high expectations associated with the ACDelco brand name,” said Kurt Pursche, ACDelco brake product specialist. “Unlike many of our competitors, who do not brand their economy products, we are proud to put our name on the box and back it up with an excellent warranty.”
ACDelco Advantage friction products carry a 12-month/12,000-mile warranty, compared to many competitors’ products that offer a 30-day warranty or none at all. In addition, ACDelco Advantage brake pads come with the installation hardware in the box (when applicable), which can make the job easier for installers and even help ensure a better fit. Many competitive entry products do not include hardware. Advantage brake shoes include attached parking brake levers where required, and also come with a 12-month/12,000-mile warranty.
Furthermore, ACDelco Advantage brake pads are developed using Brake Effectiveness Evaluation Procedure (BEEP) testing. While the federal government sets performance standards for brake systems in new vehicles, there are none covering replacement brake components.
ACDelco Advantage brake pads are chamfered, slotted and shimmed to provide fit, form and function similar to many premium aftermarket products. A constrained-layer shim with rubberized coating on the back of the pad allows the pad to sit in the caliper more tightly to reduce noise. Competitive entry products either include a lower-quality shim or no shim at all.
“More and more customers are looking to save some money on brake service but they don’t want to compromise quality,” said Pursche. “ACDelco Advantage friction products offer quality that is similar to many premium aftermarket products, but at an extremely competitive price. When we developed this line, we decided that ‘good enough’ would not be good enough.”
ACDelco Advantage friction products are available at select dealers and distributors. They join ACDelco Advantage rotors and drums, which were launched last year. In addition to the Advantage line of brake products, ACDelco also offers the Professional DuraStop and Original Equipment Service lines.
To learn more about quality ACDelco brake products, consult an ACDelco distributor or visit acdelcotechconnect.com.
About ACDelco
ACDelco markets quality parts for Ford, Chrysler, Toyota, Nissan, Honda, GM and most vehicles on the road today. To find an ACDelco parts retailer, visit acdelco.com or call 1-800-ACDelco.
