JohnDow Industries recently produced a series of five three-minute product videos covering its lines of oil drains, evacuators and dispensers, and gas caddies.
JDI president Joe Dease said, “Quality videos are fantastic investments for our brands. We have developed the videos to describe and demonstrate the products in use to improve customer knowledge and their ability to select the proper equipment. Making online video a part of our marketing strategy will help reinforce that JDI is a progressive manufacturer that is truly connected to our customers.”
The JDI website and all future ads, catalogs, sales flyers, etc. will include QR codes, making it easy for smartphone users to access the new videos.
In addition to website exposure, JDI’s new videos will open up numerous marketing strategies for customers, distributors and sales reps, all with the intent of increasing sales, Dease said. “Providing more visual information on the product is an incredibly effective way to appeal to a buyer’s senses. We’re excited about these new videos.”
