Hennessy Industries has announced the launch of its newly refurbished website, www.ammcoats.com, to be unveiled to the public at the 2011 SEMA Show in Las Vegas. Hennessy representatives will be on hand at booth number 40009 to showcase the new site and solicit feedback from visitors.
 
The updated site boasts a sleek, modern interface and includes more intuitive, user-friendly features than ever before. Hennessy’s three renowned brands – COATS, AMMCO and BADA – are all represented by featured products on the home page. These products will change as the Hennessy brands continue to develop new and improved equipment.
 
In addition to the revamped appearance, www.ammcoats.com includes new features such as intuitive search tools right on the home page, a brand-new “Pick a Product” decision-making model, the ability to compare several products side by side, and a library of videos that explain the key features and operation of certain products.
 
The “Pick a Product” search tool is designed to guide shop owners and other end-users through the process of selecting the right equipment for their unique needs. Users can filter products by shop profile or by specification, and in either case, the site will automatically provide a list of products that match the selected criteria.
 
The multimedia page allows both end-users and sales or service representatives to find answers to questions about specific products by watching helpful videos. Some of these videos explain to viewers the key features of certain products, while others demonstrate how to operate the equipment.
 
Users are welcome to contact Hennessy with questions or comments, and visitors to the 2011 SEMA Show are invited to stop by booth 40009 to examine the site and provide further feedback.