Trico Products recently announced details on a comprehensive, high-impact consumer advertising campaign designed to drive demand for TRICO wiper products at participating retailers and vehicle repair shops across the U.S. this fall.
This campaign will deliver more than 400 million impressions through persuasive television radio and online advertising promoting TRICO’s superiority in wiper technology right when drivers need it most: “TRICO – seeing you through.”
Television ads will run during programming from all four primary networks on highly rated broadcasts of the NFL, Major League Baseball and other prominent fall sporting events, as well as premium entertainment programming including “Jeopardy,” “Law and Order” “Saturday Night Live,” “The Simpsons,” “Two and a Half Men” and “The X Factor.” Radio spots will be heard across a wide spectrum of news, sports and music stations, while the online advertising will reach millions through display ads, rich media and online video on hundreds of local and national websites.
Retailers and vehicle repair shops participating in TRICO’s fall 2011 advertising campaign will be tagged in select spots to direct consumers to local stores that carry TRICO wiper products.
“TRICO wiper products are protecting more drivers in North America than any other wiper manufacturer, and TRICO is making a major investment to broadcast this message of safety through innovation to as many consumers as possible,” said Kevin O’Dowd, global director of marketing, corporate branding and strategy for Trico Products. “Our fall 2011 consumer advertising campaign is an important investment that energizes the TRICO brand to increase excitement among our trade partners and consumers alike.”
For more information on TRICO product lines, contact Trico Products at 800-388-7426, or visit tricoproducts.com.
