WIX Filters Announces Partnership with Toyota Racing Development – UnderhoodService

WIX Filters Announces Partnership with Toyota Racing Development

WIX Filters has announced a partnership with Toyota Racing Development (TRD) to design and supply WIX filters for all Toyota vehicles racing in NASCAR events in 2007. Vehicles in every NASCAR series, including the Camry and Tundra will feature the WIX Filter decal.

WIX Filters has announced a partnership with Toyota Racing Development (TRD) to design and supply WIX filters for all Toyota vehicles racing in NASCAR events in 2007. Vehicles in every NASCAR series, including the Camry and Tundra will feature the WIX Filter decal.

"Our exclusive relationship with Toyota Racing is further validation of the technical superiority of WIX’s filtration offerings,” said Bruce Johnston, brand manager, WIX Filters. “WIX provides air and oil filters for almost 100 percent of NASCAR teams and we’re proud to be part of Toyota Racing as it expands into NEXTEL Cup and Busch Series racing.”

WIX has managed all filter development for Toyota Racing since the automobile manufacturer’s emergence, beginning with NASCAR Goody’s Dash Series in 2000. Toyota’s expansion into the NASCAR NEXTEL Cup and Busch series follows three years of Toyota competing in the NASCAR Craftsman Truck Series (NCTS) with Bill Davis Racing. This season, Toyota is fielding five teams and nine drivers in the NCTS, including defending series champion and 2005 WIX Filters Lap Leader Award Winner Ted Musgrave.

“Our relationship with Toyota extends to the very first Toyota in NASCAR, Robert Huffman’s #38 Toyota Celica, starting in the 2000 Goody’s Dash Series,” said Johnston. “We are very proud that Huffman had WIX filters on his car when he won several events that inaugural year and Toyota’s first NASCAR championship with his driver’s title in 2003.”

In 2007, Bill Davis Racing, Michael Waltrip Racing, and Team Red Bull will all utilize the Toyota Camry equipped with WIX filters in 2007 NASCAR NEXTEL Cup Series competition. The 2007 Toyota Camry drivers include Jeremy Mayfield and Dave Blaney for Bill Davis Racing, Michael Waltrip and Dale Jarrett for Michael Waltrip Racing, and Brian Vickers for Team Red Bull.

For more information about WIX, go to: http://www.wixfilters.com.

You May Also Like

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

Don Henthorn, owner and founder of BendPak Inc., peacefully passed away at home Thursday, March 28, at the age of 85. Under his leadership, BendPak has grown from a small machine shop to one of the world’s leading manufacturers of car lifts and automotive service equipment.

Management and operations of the privately owned company are unchanged. 

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to your study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

Other Posts

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.