Mitchell 1 announces it has added a Call Tracking Services (CTS) feature to its popular Customer Retention Marketing (CRM) program to help participating shops track marketing and capture actionable information on every phone call.

“Mitchell 1 Call Tracking Services helps participating shops track the effectiveness of their marketing, while improving customer service. It tells how many calls have been generated from any advertisement, helps gauge how well customers are being treated, and at the same time, CTS provides the tools needed to monitor and follow up on any lost opportunities,” said Chris Arden, product manager for CRM. “No matter where a call comes from, Mitchell 1 helps make the most of it.”

Call Tracking Services works by placing one of Mitchell 1’s toll-free numbers every place the shop advertises to prospects and customers, such as newspaper ads, service reminders, phone book listings and websites. The calls will continue to come into the business as they normally do, but behind the scenes, Mitchell 1 will record each inbound phone call and capture important information on every caller. Shops will know who’s calling, where they’re coming from, how well the shop staff is taking care of their customers and how to reconnect with them if necessary.

Once the calls are captured, the Call Manager Web application places all of the inbound information, including call recordings, into a single easy-to-use interface. Users can listen to calls from any location with Internet access, make notes and take action on any lead captured in the system. An automatic e-mail notification can also be set up for missed calls.

For more information on Mitchell 1 products and services, automotive professionals can log onto the company’s website at www.mitchell1.com.