In conjunction with the company’s 40th anniversary in 2007, AIM has introduced a new logo and tagline to the automotive and heavy duty aftermarket. AIM’s new branding campaign is emphasized through its logo and tagline, “AIM – Power in Motion,” which are designed to communicate the company’s commitment to quality and workmanship, low return rates, and innovative design solutions.
“Part of the change in our branding is to no longer be known as Automotive Importing Manufacturing, but simply as AIM,” said Steven Seabourne, president, AIM.
“For 40 years we’ve supplied premium-quality, remanufactured rotating electrical to the automotive and heavy-duty aftermarket,” explained Seabourne. “Over the years, we have evolved into a full-line manufacturer, making the word “import” no longer relevant to who we are today.”
AIM provides more than 5,000 SKUs for 99 percent vehicle coverage and fill rates of 98 percent. The new logo and tagline will be introduced through advertising, along with a redesigned website, packaging and catalogs. For more information on AIM, phone (800) 366-3246 or visit www.aimpowerinmotion.com.
