BADA, a division of Hennessy Industries, is pleased to announce the launch of a new microsite, www.steelwheelweights.com, aimed at promoting the environmental benefits of its BADA steel wheel weights. The microsite is also accessible through a link on the Hennessy Industries website at www.ammcoats.com.

"The majority of wheel weights are still made of lead, but that is quickly changing," said Don Vanderheyden, group marketing manager for Hennessy Industries Inc. "The new microsite will educate independent dealers and retailers, merchandisers, and aftermarket companies about the full line of non-lead products BADA now offers and the technical and environmental benefits associated with our steel wheel weights."

BADA took a proactive stride in 2005 and developed several popular wheel weight styles in steel before regulations demanded the change. Because the steel wheel weights have been so well-received, BADA has now developed a complete product line of steel wheel weights, which are high quality, lead alternatives available to shop owners when balancing tires and wheel assemblies.

In 2005, the European Union banned the use of lead wheel weights because they are a direct source of lead pollutant in our water supply. Since then, major automakers have taken notice and have begun to transition to steel wheel weights.

State and local governments in the United States have also taken notice, and there is now pending legislation in several states to ban lead wheel weights. Many are requiring the use of non-lead wheel weights on fleet vehicles. Details on all pending legislative activity on lead wheel weights are accessible from BADA’s new website.

Fortunately, BADA has the right weight, right now, for customers looking for a practical alternative to lead. BADA steel wheel weights not only offer a smart environmental alternative, but several design benefits as well. For example, a special metallic coating process to enhance appearance and prevent unsightly staining and corrosion on rim surfaces. Unlike other manufacturers that stake the weight to the back of the clip, the BADA design incorporates the clip in the mass of the weight. This allows for a better fit that imitates the look of a traditional wheel weight.

For more information on Hennessy Industries’ complete product line of BADA steel wheel weights, visit www.steelwheelweights.com or www.ammcoats.com.