Autolite, Bendix and Prestone Brands Launch Partnership with Automotive Experts Radio Network – UnderhoodService

Autolite, Bendix and Prestone Brands Launch Partnership with Automotive Experts Radio Network

Honeywell's aftermarket brands - Prestone, Bendix and Autolite - are partnering with the Automotive Experts Radio Network just in time for Fall Car Care Month, to help educate consumers and auto enthusiasts on general car maintenance ....

Honeywell’s aftermarket brands – Prestone, Bendix and Autolite – are partnering with the Automotive Experts Radio Network just in time for Fall Car Care Month, to help educate consumers and auto enthusiasts on general car maintenance.

Over the course of three months, three different technical experts from Honeywell Consumer Products Group will be featured on the radio network providing insight and information on specific topics to help generate awareness among listeners.

The Radio Network is comprised of the Bobby Likis Car Care Clinic, Sam’s Garage with Sam Memmolo and The Car Doctor with Ron Ananian. Each Honeywell expert will respond to a number of relevant questions in an effort to help motorists better understand the importance of brake, spark plug and cooling system maintenance.

“Our goal is to go well beyond sharing information about products, and to really tune into the listeners and what would be of benefit to them, and we can’t think of a better venue to use than the Automotive Experts Radio Network,” said Shannon Lara, senior manager, Global Marketing Services for Honeywell Friction Materials and Consumer Products Group. “Their listeners are already engaged and interested in automotive care and maintenance.”

The three Honeywell experts being featured on the network include Jay Buckley, the Bendix Brakes Answerman and Honeywell CPG technical training manager, David Buckshaw, Autolite technical trainer, and John Myers, Prestone technical trainer.

Buckley will explain the different types of pads that are used by today’s automakers and how they differ, why ceramic is so popular, how to minimize wheel dust and the importance of using premium products. Buckshaw intends to focus on providing a better understanding of a spark plugs’ function, what a misfire is and how it affects fuel economy, why it’s not acceptable to use copper plugs in a DIS engine and the benefits of using premium spark plugs. Myers will share details on cooling system maintenance, avoiding leaks and air in your cooling system and the critical role antifreeze/coolant plays.

From October through December, each of the three Honeywell experts will be featured on all three automotive radio shows for a series of three weeks. The Automotive Experts Radio Network programs are syndicated on nearly 200 radio stations across the country with more than 1.2 million listeners tuning in each week.

For additional information, visit www.honeywell.com.

You May Also Like

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

Don Henthorn, owner and founder of BendPak Inc., peacefully passed away at home Thursday, March 28, at the age of 85. Under his leadership, BendPak has grown from a small machine shop to one of the world’s leading manufacturers of car lifts and automotive service equipment.

Management and operations of the privately owned company are unchanged. 

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to your study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

Other Posts

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.