After a year as primary sponsor for Arie Luyendyk Jr.’s PRO 2WD truck, GUNK will expand its motorsports partnerships to include TORC: The Off Road Championship Series.
“The GUNK line of products are a natural fit for our race teams as well as our passionate fan base,” said TORC Series President BJ Birtwell. “We’re looking forward to activating this relationship in a big way.”
“The TORC audience represents a unique opportunity to connect one-to-one with the engaged DIYer,” said Marshal Livingstone, director of marketing and consumer insights at RSC Chemical Solutions. “Anyone who has been out off-roading knows you need tough cleaning products, and TORC is the perfect proving ground.”
“The series partnership gives GUNK a great opportunity to increase preference of their products and drive consideration in-store,” said Birtwell. “GUNK is committed to activating their TORC presence both on-site and on retail shelves, and we’re thrilled to welcome them to the TORC family.”
GUNK will continue to sponsor Arie Luyendyk Racing (ALR), with the first race kicking off in Dallas, Texas.
For more information on the TORC Series, visit the official website at TORCSeries.com.
