Rain-X launches a new, national advertising campaign focusing on Rain-X Wiper Blades and Rain-X Original Treatment products. The new campaign, which launched Oct. 20, will run for six consecutive months through March 2015.
The Q4 2014/Q1 2015 Rain-X advertising campaign is robust, including strong national TV programming, a national sponsorship on the NFL network and digital advertising on Weather.com and Accuweather.com. National TV will feature a heavier emphasis on sports programming compared to recent quarters, helping ensure the valuable Rain-X consumer sees the company’s 30-second commercial. The commercial will run on networks such as ESPN, Fox Sports, SEC Network, ESPN U, NBC Sports, American Heroes Channel, FXX, The History Channel and the Weather Channel.
The new, national NFL network sponsorship, “Outsmart the Opponent,” will run during the weekly “Playbook” program airing 8-9 p.m. EDT. The Rain-X segment will feature former Super Bowl-winning coach Brian Billick setting up key weekend match-ups and what those teams will need to do to outsmart their opponent and win the game. Rain-X will own the idea of outsmarting both the opponent and the elements. The sponsorship includes strong visual and audio branding throughout the segment in addition to a favorable schedule for the Rain-X 30-second commercial on the NFL network to drive increased brand awareness during the winter driving season when demand for wiper blades and glass treatment products peaks. The NFL sponsorship will run through January 2015, and will include programming leading up to Super Bowl playoffs.
Finally, Rain-X will supplement a heavy TV advertising effort with digital advertising on the relevant Weather.com and Accuweather.com sites. The digital initiative will leverage weather triggers to run ads when consumers are most receptive to the Rain-X wiper blade advertising message, building on the success of the brand’s Q1 2014 weather-triggered digital ad campaign.
For additional information visit www.rainx.com.
