The leadership of NARSA and MACS are working together to offer members a high-value business marketing management seminar focused on social media.

The two-day seminar, “Social Media: Developing Social Media Strategies for Bottom-Line Results for Your Business!” will take place Thursday, March 5 and Friday, March 6, 2015, at a hotel near the airport in Atlanta, Ga. Dynamic and engaging facilitator Ted Janusz, of National Seminars will lead the group in discovering successful marketing strategies that lead to real business profits.

“We are very pleased to work with MACS to maximize our resources and to provide our members with a top-quality learning experience to acquire more of the knowledge they need to take their businesses to new levels of performance,” said Pat O’Connor, vice president sales and marketing of S.A. Day Flux Facility of Johnson Mfg. Co., 2013-2014 NARSA president.

“Marketing and the use of social media are a real challenge to today’s service shop owner, parts warehouse manager and manufacturer,” added Andy Fiffick, MACS chairman, and CEO and president Rad-Air in Cleveland, Ohio. “I personally am looking forward to this meeting to bring back ideas to integrate into my repair business.”

According to Wayne Juchno, executive director NARSA – The International Heat Exchange Association, the two associations designed the seminar to meet the real-world needs of entrepreneurs, business owners and managers engaged in heat transfer and A/C products and service businesses. “The compact, subject matter is on target, and participants will have great interaction with their peers,” Juchno said.

“In today’s challenging automotive aftermarket you have to differentiate yourself to stand out, we are happy to team with NARSA to help educate our members to excel in the marketplace,” said Elvis Hoffpauir, MACS president and chief operating officer.

NARSA and MACS will release final registration information soon.