FRAM Filtration has announced the launch of its "Show Us Your Canines" program. Beginning July 1, truck drivers, technicians and fleet managers have the opportunity to post a photo of their pet, along with their trucks, to the Luber-finer Facebook page. In turn, Luber-finer will donate $5 for each qualifying post to the Tony La Russa Animal Rescue Foundation (ARF). Qualifying photos must show a trucker’s pet along with their truck.

The "Show Us Your Canines" program is part of the launch of the new line of Luber-finer Extreme Clean HD Premium Cabin Air Filters. Designed to purify the cabin air of Class 6, 7 and 8 heavy-duty trucks, Luber-finer Extreme Clean HD Premium Cabin Air Filters offer the unique dual action of carbon and Arm & Hammer Baking Soda to remove odors, making the cabin safer for all occupants — even the furry kind.

Directions and rules for posting photos to the Luber-finer Facebook page and additional information on ARF are available at Luber-finer.com/arf.