FRAM Filtration has started distributing the FRAM Ultra filter through Advance Auto Parts.

“Our partnership with Advance Auto Parts has been incredibly successful in the past, not only in the way of sales, but also strengthening FRAM’s brand recognition,” said Josh Gordon, marketing director for FRAM Filtration. “We’re looking forward to providing new ways for Advance Auto Parts to connect with consumers who are in the market for a premium filter that matches the changing needs of their cars the way our Ultra product does."

FRAM Ultra features a dual layer of synthetic filtering media, designed to deliver up to 15,000 miles of engine protection. As with all FRAM products, the new premium-positioned filter underwent rigorous testing, according to the company.

“We are excited that Advance has chosen to offer consumers a premium filter. FRAM Ultra has been engineered for vehicles that have extended drain intervals and is compatible with any type of motor oil, especially synthetic motor oil,” said Steve Worley, national account manager for FRAM.