WIX Filters Celebrates 50 Years In Racing

WIX Filters Celebrates 50 Years In Racing

A commemorative logo will be unveiled at the April 28 NHRA race at Charlotte Motor Speedway.


WIX Filters
, a global manufacturer of filtration products, is celebrating 50 years in motorsports. To recognize the milestone, WIX will unveil a commemorative logo during the NHRA Four-Wide Nationals race at Charlotte Motor Speedway on April 28.

WIX and Kalitta Motorsports will unveil the logo on J.R. Todd’s Camry Funny Car at the zMax Dragway at Charlotte Motor Speedway. Team Kalitta is a new partner for WIX in 2017 and will display the logo on all cars throughout the year.

“For the past 50 years, racing has provided WIX with one of the toughest testing grounds for our filters and the technology behind them,” said Jennifer Gibson, brand manager for WIX Filters. “Our engineers have long developed solutions to unique problems faced in the grueling conditions of professional motorsports. We are thrilled to celebrate our history this year.”

WIX Filters’ history in racing started with racing legend Richard Petty, who began using WIX filters to protect his stock car engines in 1967. In 1968, WIX became an industrial member of the National Association of Stock Car Racing, and in the 1969 NASCAR season WIX cars won 13 of 14 Super Speedway races of 400 miles or more.

Since then, a growing number of motorsports teams have used WIX filters to guard their engines from contaminates like dirt, grime and dust on race day.

“We partnered with WIX because of their reliability and legacy in the industry,” said Jim Oberhofer, vice president of operations for Team Kalitta. “We’re excited to be a part of the commemorative unveiling for WIX’s 50 years in racing.”

WIX Filters has extensive ties in motorsports – the filtration brand is a 2017 sponsor of Martin Truex Jr. and Erik Jones with Furniture Row Racing; J.R. Todd, Doug Kalitta, Troy Coughlin Jr., Alexis DeJoria and Shawn Langdon with Kalitta Motorsports; and GRC Dreyer & Reinbold Racing drivers, Alex Keyes, Travis PeCoy and Christian Brooks.

You May Also Like

MEMA Issues Statement on Tax Relief for Working Families Act

This measure contains the restoration of one year deductibility of research and development expenses, a key legislative priority for the association.

MEMA, The Vehicle Suppliers Association issued a statement regarding the House overwhelmingly passed on January 31, the bipartisan, “Tax Relief for American Families and Workers Act.” This measure contains the restoration of one year deductibility of research and development expenses, a key legislative priority for MEMA, The Vehicle Suppliers Association, said.

Federated Introduces February Free Fuel Fridays

Federated will announce the four winners on its Federated Auto Parts and Federated Car Care Facebook pages, each of whom will receive a $50 gift card.

PRT Launches 22 New Products on Complete Strut Assemblies

The new items come to expand the PRT portfolio in North American Market and represents more than 12 Million vehicles in new coverage.

BendPak to Debut Eight-Armed Car Lift Concept at NADA

Octa-Flex improves technician productivity, convenience and ergonomics, according to BendPak.

PRT Heavy Duty Presenting Innovations at HDAW ‘24

PRT is exhibiting a full line of shocks and air springs for heavy-duty applications.

Other Posts

Mitchell 1 Names ‘Thank You Thursdays!’ Sweepstakes Winners

Six auto service professionals in the industry each won a $100 gift card.

The Pronto Network Congratulates 2023 ASE Master Techs

Ian Sharp and Colin Gallagher received a $1,000 cash prize and a swag box filled with prizes from sponsors.

Transtar Industries Launches Remanned Transmission Products

The company provides a sustainable solution for transmission products and simplified complex vehicle repair.

Take 5 Oil Change Celebrates 1,000th Location Grand Opening

The newest service center is operated by franchisee Purple Square Group and located in Fort Pierce, Florida.