FRAM Puts Technicians to the ‘Test’ – UnderhoodService

FRAM Puts Technicians to the ‘Test’

FRAM launched its new interactive website, Proving Grounds, to give professionals an inside look at the extensive testing that its oil filters are put through.

FRAM, America’s leading oil filter brand, launched its new interactive website, Proving Grounds, to give professionals an inside look at the extensive testing that its oil filters are put through. As the first step in FRAM’s new “Don’t Fail Your Engine” campaign, the website includes videos featuring FRAM Chief Engineer Gary Bilski in their Perrysburg, OH, lab, where he explains and demonstrates all of the rigorous oil filter tests all models are exposed to as part of their quality control process.

“What sets FRAM apart from other filters is the brand’s transparency,” said Duane Pekar, director of marketing for FRAM. “We believe that FRAM is the best oil filter for your engine, and we’re willing to show it.”

Styled after the television show MythBusters, the website features three videos titled Clog Test, Dirt Test, and Burst Test. Each video gives technicians a detailed look and offers insight into the extent to which FRAM filters are tested for performance under pressure, as well as the longevity of the product under pressure. By viewing these videos, professional technicians will have an opportunity to familiarize themselves with FRAM oil filters, as well as the product’s construction and technology.

Further details can be acquired by visiting www.FRAM.com/proof.

You May Also Like

Alternators and Ripple Voltage

The alternator produces an AC current that must be converted into DC current by way of a rectifier.

Alternators have been used to charge the 12V DC electrical systems in vehicles since long before computers and networks were part of the equation. Just a few decades ago, the 12V DC electrical system wasn’t that vulnerable to ripple voltage. Today however, excessive ripple voltage can cause major communication issues across networks and can cause a number of communication DTCs to be set in multiple control modules.

The Do’s and Don’ts of Installing Spark Plugs

This article discusses the “conscious” steps you should perform during spark plug replacement.

Beyond the Warranty

What does it take to keep a car going for 120,000, 180,000 or 250,000 miles? The key is maintenance and inspection. 

Misfire Codes P0300, P0301-P0312 and P0313+P0314

The only way to clear the code is to use a crankshaft position relearn with a scan tool.

What Caused The Turbo To Fail?

Up to 50% of turbocharger failures are due to oiling problems.

Other Posts

Keynote Speaker Announced for AAPEX 2024

Award-winning sports broadcaster, host, entrepreneur and television personality Erin Andrews has been announced as the Keynote Breakfast speaker for AAPEX 2024.

Child Labor for Repair Shops

This could be a chance to introduce teenagers to the auto care industry.

Valve Lifter Technology

Hydraulic lifters are precision-fit assemblies.

Supercharger Pros And Cons

Customers generally look to superchargers for the instant throttle response, not fuel economy.