WIX Filters Unveils New Paint Scheme For WIX Hummer H2 – UnderhoodService

WIX Filters Unveils New Paint Scheme For WIX Hummer H2

WIX Filters, a member of the Affinia Group family of brands, has unveiled a new paint scheme for the WIX Hummer H2 mobile marketing unit, which is set to eclipse a half-million miles driven since its inception in 2004.

WIX Filters, a member of the Affinia Group family of brands, has unveiled a new paint scheme for the WIX Hummer H2 mobile marketing unit, which is set to eclipse a half-million miles driven since its inception in 2004.

The new scheme reflects Ryan Newman’s move to Richard Childress Racing and the black-and-yellow No. 31 Chevrolet. WIX will serve as the primary sponsor of Newman for three NASCAR Sprint Cup Series races during 2014 – Pocono Raceway in June, Daytona International Speedway in July and Michigan International Speedway in August.

“The WIX Hummer will be a tremendous advocate for the WIX brand during our 75th anniversary in 2014,” said Mike Harvey, brand manager for WIX Filters. “The H2 provides our customers with an interactive learning experience on four wheels, featuring new black-and-yellow graphics, a fold-down filter display and audio and visual elements.”

To-date, the WIX H2 will appear at 225 events in more than a dozen states, including at customer events in Florida, Kansas, Missouri, Michigan and New Jersey through February.

Bob Kreps, who is beginning his 10th year as the driver of the H2 and is known as “Hummer Bob,” said the H2 has steadily built a loyal following through in-market events and social media channels.

“There is perhaps no better visual for the WIX brand than the WIX Hummer H2,” Kreps said. “We have a full schedule of local and regional customer events and trade shows across the country in 2014, all with the goal of deepening WIX’s relationship with its customers.”

The adventures of the H2 and Hummer Bob are chronicled with photos and videos on Facebook at www.facebook.com/wixfilters, Twitter @wixfilters and on YouTube at www.youtube.com/thewixfilters.

Open dates are extremely limited for the Hummer, which is fully equipped with interactive displays of WIX oil, air, fuel and cabin air filters where customers can see and feel the quality difference in a WIX filter. To schedule an event, interested customers can contact their local WIX distributors.

You May Also Like

Continental Releases 67 New Part Numbers

Twenty-two new import part numbers, as well as 39 new pulley and tensioner part numbers, are immediately available.

Continental announced a continued development of its import line of products with the addition of 22 new part numbers, as well as the expansion of its metals program, including 39 new pulley and tensioner part numbers. The new product line extensions are immediately available, Continental said.

39 Tensioners and Pulleys

Standard Motor Products Introduces 268 New Numbers

The release provides new coverage in 75 product categories and 80 part numbers for 2023 and 2024 model-year vehicles, SMP said.

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

Clarios to Supply High-Performance AGM Battery to Major OEM

It offers up to 80% reduction in CO2 emissions over traditional AGM batteries, in many cases, Clarios said.

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

Other Posts

Non-Competes: A Non-Starter, Says FTC

The FTC’s rule is set to take effect in about four months, unless it is blocked by legal challenges.

Snap-on Announces Latest Software Release

The latest software includes new coverage and guided component tests and features.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.