Why Your Shop Needs To Offer Options – UnderhoodService

Why Your Shop Needs To Offer Options

Harvard Review recently conducted a study on what occurs when people are provided with options in a sales environment. They discovered that when test groups were offered one DVD player (Brand A), only 10% would buy. When they added a second player to choose from, 32% purchased brand A, and 34% purchased brand B. The lesson? People love choices, so if you want to build a more profitable, successful auto repair business, you need to offer your customers options (like a repair with a longer warranty, for example) at every opportunity.

For additional help bringing out the best in your service advisors, the Elite Masters Service Advisor Training Program has been proven to increase sales and CSI scores, and permanently change advisor behavior.

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