By Bob Cooper

So your business is going to be closed on Christmas day, and you’ll be at home with your family. Lucky you. Unfortunately, this is not the case with many who work in your local police department, fire department, emergency rooms and animal rescue services.

So do this! Put together some nice gift baskets of fruit and candy, then deliver those baskets to your emergency service providers on Christmas Eve. Just make sure of two things: One, these baskets need to specifically go to the people who will be working on Christmas day, and two, you’ll need to include a nice card that thanks them for giving up their day in order to protect and serve you and your community.

And don’t forget! The intent is not to turn these gifts into "advertisements", so leave out the self-promoting items. It’s really pretty simple: The more they see the gift as something from your heart, the more they’ll think of you.

For additional help building a more successful auto repair business, learn more about the one-on-one coaching and customized action plan offered through the Elite Coaching Program.