Visteon has unveiled a new Innovation Center at its corporate headquarters in Van Buren Township, Mich. The state-of-the-art facility combines a technology showroom with a conferencing area, design studio, collaboration space and "experience lab" aimed at fostering creativity and teamwork in delivering new products and solutions for automakers.
"The innovation center is a reflection of Visteon’s global vision for developing leading-edge technology in our core cockpit electronics and climate businesses," said Visteon President and CEO Timothy Leuliette. "It provides a welcoming and functional workspace that encourages rich dialogue and an exchange of creative ideas among customers, employees and strategic partners."
Visteon says the progressive, 7,600-square-foot innovation space was designed to offer a premium experience for customers who visit the center, as well as for the industrial designers and innovators who work there. "The inspirational appearance stimulates rich discussion while the collaboration tools ensure effective meetings," said Tim Yerdon, Visteon’s global director of innovation and design.
The product showroom includes a blend of advanced concepts and products newly in production, developed by Visteon’s electronics business and its majority-owned climate business, Halla Visteon Climate Control. From paint to lighting, the innovation center was designed to incorporate environmentally conscious materials in an aesthetically pleasing environment.
The center has gotten off to a fast start with Visteon’s customer base, which includes the world’s leading vehicle manufacturers. "We’ve achieved a record number of visits to Visteon from customers and key partners since the innovation center opened, including full-day customer workshops," Yerdon said. "This not only speaks to the physical attributes of the space, but also to the appeal and relevance of the innovations inside."