Sherwin Williams Automotive Finishes has taken its custom expertise to a whole new level with the introduction of its complete Rod & Restoration Custom Color program. Perfect for body shops looking to take on specialty restoration work – and perhaps to build that showpiece car to show off the shop’s capabilities – the new Rod & Restoration program will appeals to both professionals and the weekend car enthusiast, the company says.
Made from a series of optically enhanced automotive paints containing special combinations of highly reflective additives, the 200 new shades in the Rod & Restoration custom color program offer multi-dimensional finishes that are color-shifting, iridescent, illuminating and shimmering in their texture.
Available in either a water-based or solventborne format, all colors utilize both the Sherwin-Williams AWX Performance Plus waterborne refinish system and the Ultra 7000 solventborne refinish system. All new Rod & Restoration intermix formulas also can be found within the Sherwin-Williams FormulaExpress online color formula retrieval system.
The new Rod & Restoration custom color program is available in three separate and dynamic color categories to meet most vehicle restoration visions out there: Exact Match OE Classic, Barrett-Jackson Modified Muscle Car and Rod & Custom.
For more information about the Sherwin-Williams Automotive Finishes Rod & Restoration Custom Color program, call 1-800-SWULTRA (1-800-798-5872).
