Schrader Continues to Expand EZ-Sensor Coverage – UnderhoodService

Schrader Continues to Expand EZ-Sensor Coverage

Tire pressure monitoring systems (TPMS) manufacturer Schrader has announced enhanced platform coverage for the company's EZ-Sensor technology. According to Schrader, EZ-Sensor is the automotive industry's first patented OEM-replacement TPMS sensor that can be programmed to function across diverse car makes and models.

Tire pressure monitoring systems (TPMS) manufacturer Schrader has announced enhanced platform coverage for the company’s EZ-Sensor technology.

According to Schrader, EZ-Sensor is the automotive industry’s first patented OEM-replacement TPMS sensor that can be programmed to function across diverse car makes and models.

Nearing the company’s goal of reaching 90 percent coverage by the end of 2011, EZ-Sensor now covers more than 65 percent of the estimated 65 million TPMS-enabled vehicles in the U.S. In addition to existing coverage across a wide spectrum of popular platforms, including Ford, GM, Chrysler, Dodge, Jeep, Chevrolet, Honda, Mazda, Toyota and Nissan, EZ-Sensor now includes three new vehicle platforms, including Mitsubishi, Suzuki and Subaru.

“Since launching EZ-Sensor in the fall of last year, we’ve continued to rapidly add leading vehicle brands to our coverage and are closing in on our goal of 90 percent coverage by approximately the end of this year,” said Paul Wise, director of product line marketing and management, Schrader. “More importantly, our customers are now fully utilizing the EZ-Sensor solution. We’ve done vigorous testing to ensure that EZ-Sensor not only meets industry standards and can be confidently used by the aftermarket, but outperforms the other various replacement sensor offerings currently in the market.”

In addition to conducting extensive in-lab testing of EZ-Sensor, Schrader says it has extended the on-road testing process by equipping Las Vegas cabs, fleet units and employee vehicles with EZ-Sensor. Including the existing set of customers utilizing the product since the November 2010 launch, EZ-Sensor now has more than 2.2 million operating road miles completed.

“No other TPMS aftermarket product can offer the ease-of-use, scalability and compatibility with up to eight different hand-held scan/programming tools that EZ-Sensor provides, let alone true OEM-sensor functionality in a replacement sensor,” said Scot Holloway, general manager, Bartec USA, which supplies the hand-held tools that are used to program the individual EZ-Sensors.

Schrader says it will continue to expand coverage to additional legacy Schrader OEM sensors throughout the course of 2011, and will offer support for platforms such as Hyundai, Kia, VMW, Audi and BMW.

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