Premium synthetic lubricant and performance chemical manufacturer, Royal Purple, recently announced it has re-launched its corporate homepage, RoyalPurple.com, with a new format and fresh look.
The new landing page was designed to be more reflective of the events and initiatives supported by Royal Purple and raise awareness about the brand’s involvement in activities that aren’t necessarily strictly product related.
Information on sponsored series, teams and racers, events like The Royal Purple Las Vegas Bowl, and even Royal Purple Truck and Trailer program can all be accessed in a one-page scrolling format. The site even acts as a central feed for the latest posts to the brand’s Twitter and Instagram pages.
In addition to automotive and motorsports events coverage, RoyalPurple.com also acts as a portal to the company’s individual product pages; RoyalPurpleConsumer.com, RoyalPurpleCommercial.com and RoyalPurpleIndustrial.com, where visitors can get the latest information on the brand’s synthetic lubricants and high performance chemicals serving the automotive, fleet and industrial sectors.