Motorcraft Announces Third Quarter Product Actions – UnderhoodService

Motorcraft Announces Third Quarter Product Actions

Ford Motor Co. has announced a series of third quarter product actions designed to help shops and suppliers by streamlining inventory and reducing prices. To date, Motorcraft has reduced pricing on nearly 4,000 parts, which amounts to a 20 percent price reduction across active Motorcraft parts. In addition, Motorcraft is streamlining several product lines to provide the same coverage with less inventory, and in some cases adding Motorcraft products to meet the needs of aging vehicles.

Ford Motorcraft - Logo“Our third quarter product actions are the result of careful analysis of our entire product line and valuable feedback from shops and suppliers who use our parts,” said Marc Liskey, North America repair product planning acceleration product launch manager. “Price reductions coupled with new, more simplified product lines will result in easier stocking, more efficient inventories, greater product availability and higher customer satisfaction across the board for Ford, Lincoln and Mercury owners.”

The product actions will result in expanded Motorcraft product coverage, easier stocking and parts that are priced competitively with other aftermarket options. To date, product actions include:

• Brake pads –­ Motorcraft will offer new brake pads and rotors to expand its existing line of high-quality brake products. Motorcraft will continue to provide OE parts for new model applications and in addition, Motorcraft is now offering high-quality later-life cycle vehicle focused products for owners looking for a high-quality alternative.
• Oxygen sensors ­– Motorcraft has launched a new universal oxygen sensor that consolidates 24 OE part numbers into a single item that services hundreds of Ford, Lincoln and Mercury applications.
• Remanufactured alternators –­ Motorcraft has expanded the product lineup with competitively priced, OE-design reman alternators, providing coverage for most Ford, Lincoln and Mercury vehicles.
• Remanufactured electronic power assist steering (EPAS) –­ Launched to provide a cost-effective alternative to new replacement units, Motorcraft reman EPAS provide OE-quality with the latest technology updates at a competitive price point.
• Radiators –­ This part line is being newly offered under the Motorcraft brand and has been designed and tested to meet stringent Ford engineering standards.
• Power steering hoses –­ New to Motorcraft, this line of power steering parts for turnkey repairs replicates OE and provides a direct replacement for a perfect fit and easy installation, according to the company.
• Shocks/struts ­– This consolidated line features 400 fewer SKUs, resulting in a 45 percent reduction in out-of-warranty application. Motorcraft shocks are the only shocks that meet OE specifications for fit, form, function and durability, and will now be compatible with identical parts on different model years.

“This inventory overhaul will make it much easier for shops and suppliers to offer Motorcraft parts for every Ford, Lincoln and Mercury repair,” said Liskey. “Through price reductions and a more straightforward product lineup, we can ensure Motorcraft parts are competitive while still preserving the same quality and fit that is the hallmark of the Motorcraft brand. That’s a win for everyone.”

Motorcraft says its product actions will continue into the fourth quarter and beyond, with a steady rollout of price reductions and inventory changes to benefit dealers/distributors, shops and consumers. In the future, Motorcraft says it will continue to evolve to ensure product lines offer high-quality, competitively priced parts that are readily available.

All parts will come with Motorcraft’s two-year/unlimited mileage warranty. Motorcraft also will continue to offer its technical hotline to support dealers, shops and distributors.

You May Also Like

Continental Releases 67 New Part Numbers

Twenty-two new import part numbers, as well as 39 new pulley and tensioner part numbers, are immediately available.

Continental announced a continued development of its import line of products with the addition of 22 new part numbers, as well as the expansion of its metals program, including 39 new pulley and tensioner part numbers. The new product line extensions are immediately available, Continental said.

39 Tensioners and Pulleys

Standard Motor Products Introduces 268 New Numbers

The release provides new coverage in 75 product categories and 80 part numbers for 2023 and 2024 model-year vehicles, SMP said.

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

Clarios to Supply High-Performance AGM Battery to Major OEM

It offers up to 80% reduction in CO2 emissions over traditional AGM batteries, in many cases, Clarios said.

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

Other Posts
Snap-on Announces Latest Software Release

The latest software includes new coverage and guided component tests and features.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to your study plans.