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MotoRad Streamlines Parts Searches With VIN, License Plate Lookup Tools

Whether the installation involves a thermostat, radiator cap or fuel cap, MotoRad says it has streamlined the process of finding a specific part by adding two new search tools to its website, motoradusa.com.

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MotoRad_Website_Devices_EBlastWhether the installation involves a thermostat, radiator cap or fuel cap, MotoRad says it has streamlined the process of finding a specific part by adding two new search tools to its website, motoradusa.com. Now, with a choice of either the Vehicle Identification Number (VIN) or license plate lookup, professional automotive technicians, counterpersons or DIYers can perform a parts search by simply entering the VIN or vehicle license plate number. Both search options add efficiency to retrieving vehicle specific parts, says MotoRad.

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According to Brandon Kight, director of marketing and program development, MotoRad of America, “We respect the user’s time and know that identifying the correct part is essential. Most people can quickly tell you the year, make and model of their vehicle, but may struggle to know the engine size. Reducing the number of steps and amount of information required with parts searches not only saves time, but also reduces entry errors that result in the wrong part.”

He added, “Our MotoRad site features a robust eCatalog. We’ve added these new search tools to enhance the user’s experience with our products, as well as our brand.”

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