More than 300 GUNK, LIQUID WRENCH and ENGINE BRITE Automotive Chemicals and Lubricants Updated with Bilingual Packaging – UnderhoodService

More than 300 GUNK, LIQUID WRENCH and ENGINE BRITE Automotive Chemicals and Lubricants Updated with Bilingual Packaging

Radiator Specialty Company, makers of GUNK, LIQUID WRENCH, CARB-MEDIC and ENGINE BRITE automotive performance chemicals and home-auto lubricants, recently announced the completion of updated packaging for its line of more than 300 items. These updated packages feature dual English and Spanish language for ....

Radiator Specialty Company, makers of GUNK, LIQUID WRENCH, CARB-MEDIC and ENGINE BRITE automotive performance chemicals and home-auto lubricants, recently announced the completion of updated packaging for its line of more than 300 items. These updated packages feature dual English and Spanish language for the U.S. market for the first time, resulting from a two-year initiative designed to address the needs of the growing portion of the US population that is Spanish-speaking. In addition, this new packaging effort has updated brand markings, trade and product names and product claims to improve packaging effectiveness at retail point-of-purchase and with auto repair professionals. What is more, many formulas have been improved as well.

“Over the last two years, large retailers have asked for more bilingual packaging in response to the fact that 15 percent of the population is now Spanish speaking and that figure is growing each year,” says Ken Braaten, V.P., sales for Radiator Specialty Company. “So, we have transformed nearly every package to meet retailer and bilingual needs.”

Consumer Research helped establish the new package designs
The improved GUNK, LIQUID WRENCH, ENGINE BRITE, and CARB-MEDIC packaging features combined Spanish and English language on both the front and rear of packaging. New larger product names and product claims are easier to read. Familiar color schemes from previous packages have been successfully carried forward onto new aerosol and pour-bottle designs. Colors and scents of formulas were also updated selectively. A staff business analyst conducted survey and packaging diagnostic research, which provided guidance and verification for the updated packaging, scents and bottle structures.

“We have many industry sales leaders,” says John Dreibelbis, head of GUNK automotive marketing, and “we initiated these packaging changes to secure their continued success. Recently we began employing consumer research to help guide some subtle changes to branding, packaging, product claims, product fragrance, and use of dual English/Spanish labeling. We made these changes to make each product and each family more competitive. The changes have resulted in easier consumer understanding, greater purchase consideration, and growing sales.”

Hundreds of branded items updated
More than 275 GUNK branded items now feature contemporary English/Spanish-language packaging. They include every category and size of engine oils and additives, brake and clutch care fluids and cleaners, automatic transmission fluids and treatments, power steering fluids and treatments, gasoline fuel additives, cooling system service chemicals, automotive appearance, starting, charging, electrical, windshield, diesel fuel additives, sealing and coating products, and general cleaning chemicals. GUNK offers the broadest line of automotive performance chemicals in the industry.

In addition, 40 ENGINE BRITE, CARB-MEDIC and GUNK brand degreasers and parts cleaners now feature fresh package designs and bilingual labeling. Some of these products are the industry sales leaders in their category with greater than 50 percent share. In many cases the updates included changes to formulas for improved effectiveness and to meet evolving regulatory changes for 2009. What’s more, the top selling LIQUID WRENCH line was completely updated to reflect the new bilingual packaging.

For additional information, visit Radiator Specialty Company, 600 Radiator Road, Indian Trail, NC 28079, 877-GO4-GUNK or www.GUNK.com.

You May Also Like

asTech’s Patented Rules Engine Now Available

asTech users, insurance carriers and their customers can be confident with the accuracy and cost of the recommended scan type.

 asTech, a Repairify company has announced the full deployment of its patented Rules Engine, which presents users with the most accurate and cost-effective diagnostic scan type for the vehicle throughout the blue printing process and repair workflow.

The new feature gives asTech customers access to the most accurate way to identify the diagnostic and calibration scan tools that read all of a car’s OEM modules correctly – versus those that don’t – down to the year, make, model, and trim. With the Rules Engine enabled, asTech users, insurance carriers and their customers can be confident with the accuracy and cost of the recommended scan type.

Standard Motor Products Announces Pro Training Power Hour

The free, live/virtual technical series presented by Standard’s professional trainers will be geared toward technicians.

MAHLE Aftermarket Expands Cylinder Head Gasket Portfolio

New part numbers for Asian and domestic models join more than 12,000 part numbers for 900,000+ applications.

Bosch Releases 212 Aftermarket Parts in 2022

The parts cover nearly 64 million vehicles in operation across North America.

Winter ASE Registration Open

Three options offered for testing and recertification.

Other Posts

Federated 50/50 Challenge Awards Over a Hundred Prizes

Federated conducted the 50/50 Challenge to recognize and thank ASE-certified automotive service professionals.

Mitchell 1, ASE Present 2022 Technician of the Future Award

Nathanial “Nate” Nie of Mission Viejo, California, was named the 2022 Mitchell 1 / National Institute for ASE Technician of the Future.

Schaeffler Group Releases Series of LuK TSBs

In conjunction with its REPXPERT service brand, Schaeffler provides technical tips and service information for LuK products.

SMP Closes the Year with 214 New Part Numbers

SMP says it is committed to providing replacement parts for hybrids and EVs through its Standard and Four Seasons brands.