Magneti Marelli Launches Social Media Platform Focusing On Its Tech, Racing Efforts – UnderhoodService
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Magneti Marelli Launches Social Media Platform Focusing On Its Tech, Racing Efforts

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magnetiMagneti Marelli is launching a new social media platform “Magneti Marelli Tech and Racing” with official profiles on Facebook, Twitter and Instagram, dedicated to motor racing, technology and innovation in the car/motorcycle world and to the technical and historical heritage of the company founded in 1919.

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The Magneti Marelli Tech and Racing social feeds complement the other social channels of Magneti Marelli that are already active or being launched on the Web, including the Magneti Marelli LapTime Club (the online technological innovation laboratory) and Checkstar24 (the aftermarket division portal dedicated to motorists).

Magneti Marelli says it aims to create a “constellation” of communities of users with which to share multiple objectives:

• Spreading technical culture, passion and information about the world of cars and racing, also creating a bridge to the world of both the aftermarket and products and components for cars available on the market;

• Developing a new way of introducing innovation and collecting original technological ideas thanks to “lateral thinking” on the Web; and

• Fuel interest and promote initiatives on the common ground of innovation and sustainability.

The world of racing is an integral part of the Magneti Marelli heritage, and for this reason, the Magneti Marelli Tech and Racing Facebook page will have a generous amount of space dedicated to the analysis of the most important motor racing competitions, starting with Formula 1. The experience and know-how of the company will offer all users a unique and privileged perspective on the racing world. The posts will offer insights, pre-race simulations based on the Magneti Marelli telemetry tools, trivia, historical and statistical facts dedicated to the protagonists of the tracks and paddocks.

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Particular attention also will be given to the technological innovations related to the automotive world, for example, the “From Race to Road” section recounts how the Magneti Marelli innovations in the field of racing have been implemented in the world of production cars, while the “For Maniacs” section will illustrate and examine in detail technologies and advanced solutions for the automotive and mobility world.

Finally, Magneti Marelli will offer motor and technology fans gems from its historical archives, including testimonials, images, stock photos, documents and artifacts relating to the history of the company and industrial development in the 20th century.

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