Luber-finer has announced the launch of the redesigned luberfiner.com website. Luber-finer says developing a more user-friendly, customer-centric website has been one of its goals as the company continues to strive to offer a brand that consistently and reliably meets customer needs around the globe.

The company says the redesigned website has been configured so that it is easier for customers to do business with Luber-finer. Upgrades include:

• A clean, well-organized viewing environment that is responsive and easy to navigate

• A parts search and cross-reference area that stays with the user throughout the site and allows searches in one of four product categories — heavy-/medium-duty, automotive/light truck, lawn and garden and powersports — as well as by manufacturer number or part number, with the added ability to search for distributors by ZIP code

• Catalog and export print capability

The new website also retains many of the features that Luber-finer’s customers have grown accustomed to, including a comprehensive product section that is navigable by both filter type and market; a resources area with a TRT value calculator, all marketing materials and other links of interest; a support section that quickly and easily allows customers to have any and all of their product-specific questions answered; a company area with Luber-finer history and its approach to research and development; and a news and events area that is a repository for all recent company announcements and newsletters.