Hundreds Take Part in Inaugural Women’s Car Care Clinic Sponsored by Belle Tire and Monroe – UnderhoodService

Hundreds Take Part in Inaugural Women’s Car Care Clinic Sponsored by Belle Tire and Monroe

Nearly 300 female motorists in the Detroit area set aside their Sunday afternoon this past weekend to learn more about important vehicle maintenance topics through an innovative car care clinic sponsored by Belle Tire and the Monroe shocks and struts brand of Tenneco Inc. Held at Belle Tire's corporate headquarters in Allen Park ....

Nearly 300 female motorists in the Detroit area set aside their Sunday afternoon this past weekend to learn more about important vehicle maintenance topics through an innovative car care clinic sponsored by Belle Tire and the Monroe shocks and struts brand of Tenneco Inc.

Held at Belle Tire’s corporate headquarters in Allen Park, MI, the “Car Care Clinic for Women” featured several hands-on workshops covering underhood, tire, steering and suspension, visual warning indicators, and general education topics, with each workshop developed specifically for and led by women. Workshop facilitators included SCCA Pro Rally champion Gail Truess; former SCCA racing driver, precision/stunt driver and CART/Champ Car Pace Car Team member Allison Altzman; school teacher, former racer and Champ Car Pace Car Team veteran Stacy Kuhn; University of Toyota instructor Frankie Marrow; and drag racer and Richard Petty Driving Experience teacher Stephanie Reaves.

In addition to team workshops, each participant had the opportunity to participate in the Monroe Ride & Drive experience. This fun and exciting behind-the-wheel training program enables consumers and professional technicians to compare the steering, stopping and stability characteristics of a variety of popular late-model vehicles equipped with worn shocks and struts and identical vehicles with new shocks and struts.

“Belle Tire was a fantastic partner in this event. They did an exceptional job of developing workshop content that would resonate among women of all ages,” said Susan Ulrey, executive director, sales operations and customer service, North American Aftermarket, Tenneco. “There’s a huge need for this type of educational experience for motorists and it represents a significant opportunity for Belle Tire and other businesses that install Monroe products.”

Ulrey said the Monroe Ride & Drive experience, which already has trained more than 150,000 technicians across North America, will likely be expanded to include more consumer-oriented events in keeping with the Monroe brand’s commitment to growing the ride control market. “Tenneco is taking a leadership role in providing hands-on education for consumers, just as we have in addressing the training needs of aftermarket professionals,” she said. “The Monroe Ride & Drive is the ideal way for technicians and consumers alike to feel the potentially dangerous effects of driving with worn shocks and struts. Women who got behind the wheel for our Ride & Drive session in Detroit told us it really opened their eyes to the need for steering and suspension maintenance.”

You May Also Like

asTech’s Patented Rules Engine Now Available

asTech users, insurance carriers and their customers can be confident with the accuracy and cost of the recommended scan type.

 asTech, a Repairify company has announced the full deployment of its patented Rules Engine, which presents users with the most accurate and cost-effective diagnostic scan type for the vehicle throughout the blue printing process and repair workflow.

The new feature gives asTech customers access to the most accurate way to identify the diagnostic and calibration scan tools that read all of a car’s OEM modules correctly – versus those that don’t – down to the year, make, model, and trim. With the Rules Engine enabled, asTech users, insurance carriers and their customers can be confident with the accuracy and cost of the recommended scan type.

Standard Motor Products Announces Pro Training Power Hour

The free, live/virtual technical series presented by Standard’s professional trainers will be geared toward technicians.

MAHLE Aftermarket Expands Cylinder Head Gasket Portfolio

New part numbers for Asian and domestic models join more than 12,000 part numbers for 900,000+ applications.

Bosch Releases 212 Aftermarket Parts in 2022

The parts cover nearly 64 million vehicles in operation across North America.

Winter ASE Registration Open

Three options offered for testing and recertification.

Other Posts

Federated 50/50 Challenge Awards Over a Hundred Prizes

Federated conducted the 50/50 Challenge to recognize and thank ASE-certified automotive service professionals.

Mitchell 1, ASE Present 2022 Technician of the Future Award

Nathanial “Nate” Nie of Mission Viejo, California, was named the 2022 Mitchell 1 / National Institute for ASE Technician of the Future.

Schaeffler Group Releases Series of LuK TSBs

In conjunction with its REPXPERT service brand, Schaeffler provides technical tips and service information for LuK products.

SMP Closes the Year with 214 New Part Numbers

SMP says it is committed to providing replacement parts for hybrids and EVs through its Standard and Four Seasons brands.