Hastings Manufacturing Co., a nearly 100-year-old global manufacturer of piston rings, has a new look for its website, www.hastingsmfg.com. The new design features a larger format and "push point" boxes that are more visually appealing and easier to navigate, the company says. Hastings also has added new applications and a brand video.
There are now dedicated sections for OEM, Aftermarket and Performance Racing. There is a “Site Highlights” area, where viewers can catch up on company news and product releases. A new company video discusses the brand’s history, notable accomplishments and awards. It provides information on the company’s extensive variety of products and some of the well-known companies that use them. The video also links to the Hastings’ YouTube channel, where other related videos are being planned for viewing.
Distributors will find the online catalog helpful for looking up ring packs by applications, diametrical, cross reference and individual rings. They will also appreciate the e-Ring Center, which is a type of distributor Intranet. Users can log-in using a unique user name and password to manage their account, place and manage orders, view the online catalog and get live support from customer service.
“It’s important that our current and potential customers can easily navigate the site and find what they need, when they need it,” said Jeffrey Guenther, vice president of international sales. “We pride ourselves in quality and efficiency, and our website is no exception.”