Ford’s New Omnicraft Brand Is Now On Shelves – UnderhoodService

Ford’s New Omnicraft Brand Is Now On Shelves

In 2016, the Ford Customer Service Division launched Omnicraft, an all-new brand of replacement parts for all makes of non-Ford vehicles, enabling Ford dealerships and Quick Lane operations to better service non-Ford customers.

With Omnicraft parts now on dealer shelves across the U.S., the first new replacement parts brand launched by Ford Motor Co. in 50 years is ready to help dealers grow their business and provide an improved customer experience through competitive pricing, quality and convenience.

“Our dealers are already feeling the impact of the new Omnicraft brand,” said Frederiek Toney, president, Global Ford Customer Service Division. “And I am certain the customer response will be equally positive. Now, owners of non-Ford vehicles have access to quality parts at a competitive price, backed by Ford.”

For the launch, Ford focused on developing the most commonly requested parts at a competitive price. Initial offerings include oil filters, brake pads and rotors, brake calipers, loaded struts, and starters and alternators. For the next phase, the Omnicraft team is focusing on engine and cabin air filters, brake master cylinders and wheel hub assemblies.

“Omnicraft has had a significant business impact in all areas of our fixed operations,” said Todd Benner, owner of Selinsgrove Ford in Selinsgrove, Pennsylvania. “First, our Quick Lane department has become more efficient by having competitive make parts in stock. Our clients benefit through quicker maintenance and trust us to fix all of their vehicles – not just Fords. The dealership benefits through larger margins. The same can be said for our pre-owned department. Omnicraft allows our technicians to stay on the job and not tie up lifts.”

Benner’s team also has reached out to independent shops and says it sees opportunities for additional parts growth supplying to these facilities.

“Omnicraft is a game changer. It’s a newfound profit center we’ve never had before,” said Benner.

Today, Omnicraft parts are available at Ford and Lincoln dealerships and will roll out to Ford Authorized Distributors in April 2017.

You May Also Like

MEMA Issues Statement on Tax Relief for Working Families Act

This measure contains the restoration of one year deductibility of research and development expenses, a key legislative priority for the association.

MEMA, The Vehicle Suppliers Association issued a statement regarding the House overwhelmingly passed on January 31, the bipartisan, “Tax Relief for American Families and Workers Act.” This measure contains the restoration of one year deductibility of research and development expenses, a key legislative priority for MEMA, The Vehicle Suppliers Association, said.

Federated Introduces February Free Fuel Fridays

Federated will announce the four winners on its Federated Auto Parts and Federated Car Care Facebook pages, each of whom will receive a $50 gift card.

PRT Launches 22 New Products on Complete Strut Assemblies

The new items come to expand the PRT portfolio in North American Market and represents more than 12 Million vehicles in new coverage.

BendPak to Debut Eight-Armed Car Lift Concept at NADA

Octa-Flex improves technician productivity, convenience and ergonomics, according to BendPak.

PRT Heavy Duty Presenting Innovations at HDAW ‘24

PRT is exhibiting a full line of shocks and air springs for heavy-duty applications.

Other Posts

Mitchell 1 Names ‘Thank You Thursdays!’ Sweepstakes Winners

Six auto service professionals in the industry each won a $100 gift card.

The Pronto Network Congratulates 2023 ASE Master Techs

Ian Sharp and Colin Gallagher received a $1,000 cash prize and a swag box filled with prizes from sponsors.

Transtar Industries Launches Remanned Transmission Products

The company provides a sustainable solution for transmission products and simplified complex vehicle repair.

Take 5 Oil Change Celebrates 1,000th Location Grand Opening

The newest service center is operated by franchisee Purple Square Group and located in Fort Pierce, Florida.