Federated Teams Up With Ken Schrader Racing In 2018 – UnderhoodService

Federated Teams Up With Ken Schrader Racing In 2018


Federated Auto Parts
has renewed its sponsorship of Ken Schrader Racing for the 2018 season. It was announced today by J.R. Bishop, motorsports and event marketing director for Federated Auto Parts. This will be the 19th consecutive year Federated has partnered with Schrader and his racing teams.

“Kenny Schrader has become synonymous with Federated and he really connects with our members and their customers,” said Bishop. “Federated ‘Get Dirty with Kenny’ events have become extremely popular and the ability to host hospitality events when Kenny is racing is a valuable business-building opportunity for our members. We are looking forward to another exciting season with Kenny and his race teams.”

As part of the sponsorship, Schrader will conduct “Get Dirty with Kenny” racing experiences for Federated members and their Car Care customers at dirt tracks across the country. In addition, Federated will be the primary sponsor of Schrader’s dirt track teams and an associate sponsor of the Ken Schrader Racing ARCA teams.

Last year, Schrader raced in 117 dirt track events, winning nine times in the Federated Auto Parts No. 9 dirt-modified car. Federated also was an associate sponsor of the Ken Schrader Racing ARCA championship car in 2017 and served as the full sponsor when Austin Theriault captured the ARCA title at the Kansas Speedway.

“Federated informed me at the final ARCA race last year that I’m going to have a job next year,” said Schrader. “It’s going to be our 19th year with Federated and we certainly want to thank them for continuing to believe in our program. They’re just really good people with good business ethics. We’ve formed a solid relationship with their members. I do about anything they want me to do and they’ve been very good about letting us do what we want to do. We work it so it works out best for their members.”

You May Also Like

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

The Automotive Aftermarket Charitable Foundation (AACF), a 501c3 supporting people in the automotive aftermarket industry and their families during the hardest moments of their lives, said it is "thrilled to recognize 2024 as the year the organization celebrates its 65th anniversary, a testament to decades of heartfelt assistance to families within the automotive aftermarket sector." Originally established in 1959 as AFFTA, AACF owes its inception to the visionary spirit of Don Schlenger, a beloved figure in the automotive aftermarket industry.

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Other Posts

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.