Federated Teams Up With Ken Schrader Racing In 2018 – UnderhoodService

Federated Teams Up With Ken Schrader Racing In 2018

Federated Auto Parts
has renewed its sponsorship of Ken Schrader Racing for the 2018 season. It was announced today by J.R. Bishop, motorsports and event marketing director for Federated Auto Parts. This will be the 19th consecutive year Federated has partnered with Schrader and his racing teams.

“Kenny Schrader has become synonymous with Federated and he really connects with our members and their customers,” said Bishop. “Federated ‘Get Dirty with Kenny’ events have become extremely popular and the ability to host hospitality events when Kenny is racing is a valuable business-building opportunity for our members. We are looking forward to another exciting season with Kenny and his race teams.”

As part of the sponsorship, Schrader will conduct “Get Dirty with Kenny” racing experiences for Federated members and their Car Care customers at dirt tracks across the country. In addition, Federated will be the primary sponsor of Schrader’s dirt track teams and an associate sponsor of the Ken Schrader Racing ARCA teams.

Last year, Schrader raced in 117 dirt track events, winning nine times in the Federated Auto Parts No. 9 dirt-modified car. Federated also was an associate sponsor of the Ken Schrader Racing ARCA championship car in 2017 and served as the full sponsor when Austin Theriault captured the ARCA title at the Kansas Speedway.

“Federated informed me at the final ARCA race last year that I’m going to have a job next year,” said Schrader. “It’s going to be our 19th year with Federated and we certainly want to thank them for continuing to believe in our program. They’re just really good people with good business ethics. We’ve formed a solid relationship with their members. I do about anything they want me to do and they’ve been very good about letting us do what we want to do. We work it so it works out best for their members.”

You May Also Like

Auto Value, Bumper to Bumper Ultimate Vehicle Giveaway

Two lucky technicians will win a vehicle of their choice this spring.

Auto Value and Bumper to Bumper are revving the engines in 2023 with the Ultimate Vehicle Giveaway promotional sweepstakes this March and April.

“Two lucky grand prize winners will get to choose an ultimate new vehicle.  Maybe a new sports car, a new pick up, or even an all-terrain vehicle. said Jim Holik, director of marketing for the Aftermarket Auto Parts Alliance, Inc., program headquarters for Auto Value and Bumper to Bumper. “We are always ready to fuel some excitement for our technicians and this Spring it’s going to be legendary.”

SMP Expands Hybrid and EV Product Offering

Standard is prepared to meet the demand of the growing hybrid and EV population with over 4,000 parts available for 150 models.

Mitchell 1 Adds Google Campaigns to its SocialCRM

Shops can share positive reviews and testimonials directly to a Google business profile or Facebook page.

ASE, Goodguys Partner to Promote Education, Careers

They are joining forces to showcase the wide array of career paths in the world of hot rodding and automotive service.

SMP Introduces 276 New Part Numbers

Included in the release is new coverage for 77 product categories.

Other Posts

Mitchell 1 to Hold Shop Management Workshop in Orlando

Registration now open for two-day training event.

Continental Offers 12 New Blower Motor SKUs 

Applications deliver late-model coverage for 20 popular import and domestic vehicles.

Dorman Launches New Repair Solutions

Among the new releases are Dorman OE FIX repair solutions designed to help save time, money or increase reliability.

Opus IVS Announces Launch of Master Class Free Training Series

Seminars and coursework focused on advanced vehicle technologies for those wishing to advance their skills.