Dayco says it has completely redesigned its Web presence with a modern, consistent design scheme representing the strength of its global brand.
“Our website presence continues to be one of the most important means of communicating our marketing plans, promoting the values of Dayco and our corporate image while developing a robust business strategy for target markets,” said John Bohenick, CEO for Dayco. “With the launch of our new websites, Dayco now operates an online strategy that is better aligned with our overall business development objectives and mission, to improve how the world moves.”
DaycoCatalogue.com is home to Dayco’s online catalog for Central and South America, Europe, the Middle East, Africa, India and China. Similar to Dayco.com, the online catalog was built with Dayco’s global customer base in mind. All technical information – including installation instructions and product specification data – is available in 15 languages.
Dayco also recently updated its North American Aftermarket website, DaycoProducts.com. This site features the company’s latest advancements such as license plate and VIN parts look-up and interactive routing guides. The award-winning website is available in English, French and Spanish and focuses on providing the end-user with the technical information needed to keep vehicles moving, Dayco says.
“We continue to invest in our global Web strategy to ensure we’re efficiently delivering the information our customers need,” said Brian Wheeler, corporate communications manager for Dayco. “Our redesigned Web presence only reiterates our drive to innovate and serve our global customer base.”
