Bosch’s ‘Driving Innovation’ Road Tour Named Best Exhibit at O’Reilly Auto Parts Hot Rod Super Nationals – UnderhoodService

Bosch’s ‘Driving Innovation’ Road Tour Named Best Exhibit at O’Reilly Auto Parts Hot Rod Super Nationals

Bosch's interactive traveling road tour, "Driving Innovation," has won an award for being the Best Displayed Performance Marketplace Exhibitor at the O'Reilly Auto Parts Hot Rod Super Nationals.

Bosch’s interactive traveling road tour, “Driving Innovation,” has won an award for being the Best Displayed Performance Marketplace Exhibitor at the O’Reilly Auto Parts Hot Rod Super Nationals.

The award was given to the exhibitor whose display showed the most cleanliness, had the greatest consumer appeal and whose staff and display provided the best crowd interaction. The 33rd annual Super Nationals were held May 26-27 at the Lancaster Event Center in Lincoln, Neb. This is the only exhibitor award presented at this annual event.

The Hot Rod Super Nationals, sponsored by O’Reilly Auto, features a Show ’n Shine car show, burnout competition, engine build competition, driving exhibitions by the famous “Bigfoot” monster truck, a manufacturers’ midway and more. Nearly 2,000 vehicles participated, and more than 20,000 automotive enthusiasts attended this year’s event.

Bosch’s “Driving Innovation” traveling exhibit is a colorful, fun-filled, attention-grabbing 40-foot trailer carrying the message of Bosch products to hundreds of thousands of motorists at events across the U.S.

Featuring hands-on demonstrations and product-oriented games that involve the visitor, the Bosch “Driving Innovation” road tour exhibit includes:

• An interactive racing game that pits the “driver” in a Bosch-badged race car racing on-screen. The game includes accurate depictions of major oval and road racing tracks used for stock car and open wheel racing.

• An interactive spark plug kiosk introduces the new Bosch Iridium plug, with graphic demonstrations of the new plug firing, its OE-based technology and construction, and comparisons to competing plugs.

• A graphic demonstration of the Bosch ICON beam wiper blades, and a hands-on demonstration of the ease with which these blades can be installed.

• A Bosch DistancePlus oil filter kiosk encourages visitors to “become an oil filter and catch the dirt particles” in a fun and challenging interactive game symbolizing the superior contaminant removal capacity of the DistancePlus oil filter.

• An actual 2012 NASCAR fuel-injected engine with Bosch fuel injectors, spark plugs, ignition coils, oxygen sensors, alternator and starter. 2012 marks the first year that NASCAR racers will use fuel injection instead of carburetors.

A 55-inch high-definition monitor on the outside of the road tour display continually plays motorsports images, videos of ICON blades and The Discovery Channel’s “Storm Chasers” studying tornadoes, drifting champion Vaughn Gittin in action — all meant to draw visitors in to enjoy the show. Inside, motorsports videos and images, including dramatic scenes featuring Gittin, reflect the images presented outside and immerse the visitor in the latest in Bosch automotive products.  

“The ‘Driving Innovation’ road tour gives auto enthusiasts and everyday motorists a close look at the exciting products offered by Bosch, as well as promoting our involvement in the automotive aftermarket and motorsports,” said Pam Krebs, director of advertising and sales promotion for Bosch.  

For the balance of 2012, the “Driving Innovation” road tour is scheduled to visit a variety of NASCAR races, and other recreational events across the country. The “Driving Innovation” tour schedule can be found on the Bosch website, at


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