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ALLDATA Selected as Trade Magazine Readers’ Favorite

ALLDATA, a provider of diagnostic, repair and estimating information to the professional automotive service industry, has received the prestigious 2006 Underhood Service and ImportCar Readers’ Choice Award.

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ALLDATA, a provider of diagnostic, repair and estimating information to the professional automotive service industry, has received the prestigious 2006 Underhood Service and ImportCar Readers’ Choice Award.

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For the fourth year in a row, ALLDATA, an AutoZone company, was again selected as a Readers’ Choice Award winner for 2006 by the readers of Babcox Publication’s Underhood Service and ImportCar magazines. This distinctive award acknowledges a company’s outstanding advertising achievements and brand recognition in the automotive marketplace.

“Of the hundreds of advertisers who seek readers’ attention, ALLDATA is among the foremost communicators in the industry,” said Publisher Jeff Stankard. “ALLDATA recognizes that repair shop owners and managers consistently cite trade magazines as the leading source of product and technical information, and when you combine an effective advertising message with a market-specific magazine, you get a marketing program that delivers results."

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Professional repair shop owners receiving Underhood Service and ImportCar participated in a nationwide survey of advertising readership and advertising recall in the marketplace via Babcox research questionnaires.

“ALLDATA has a long history of using leading trade publications to stay in touch with our customers and to provide them with the technical information they might need for their business,” explained Helene Ton, ALLDATA’s director of marketing. “It is gratifying to see this commitment result in such high marks. As a customer-centric organization we are constantly seeking new ways to improve the ALLDATA experience for our customers.”

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For more information about ALLDATA, go to: http://www.alldata.com.

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