Advertising Campaign for Repair Shop Goes Awry When Glasses Were Never Delivered – UnderhoodService

Advertising Campaign for Repair Shop Goes Awry When Glasses Were Never Delivered

First Quality Import in Wilmington, NC, was forced to contact a local TV station for help when a company they hired to help promote their business failed to deliver 1,200 glasses to a local restaurant. The repair shop had paid $1,300 to have their advertisement printed on the glasses. The advertising company has promised to provide a refund.

First Quality Import in Wilmington, NC, was forced to contact a local TV station for help when a company they hired to help promote their business failed to deliver 1,200 glasses to a local restaurant. The repair shop had paid $1,300 to have their advertisement printed on the glasses. The advertising company has promised to provide a refund.

Below is the article as it appeared on the WWAY-TV Channel 3 website.

TROUBLESHOOTERS: Ad glasses come up empty

By Marcy Cuevas
March 9, 2011


WILMINGTON, NC (WWAY) — Companies depend on advertising to drive in customers.

One New Hanover County auto repair shop bought advertising from a local company only to have things stall out. Now it’s out the cash and has no ads to show for it.

Bonnie Narron thought it was an advertising goldmine.

"I thought, ‘Wow! This is it!,’" Narron said. "You know, people will touch it, you’ll touch it, look at it."

Southeast ad pints sells advertising on pint glasses and then distributes those glasses to various restaurants. Narron spent $1,300 to put the name of her company, First Quality Import, on 1,200 glasses destined for Sweet & Savory Café.

"We paid for them Oct. 4, and they told me by Nov. 10 the glasses would be in Sweet & Savory," Narron said.

But Nov. 10 came and went, and no glasses were in the restaurant.

Narron contacted the owner of Southeast Ad Pints Rick Walker numerous times asking about her glasses or a refund. Narron said Walker gave her excuse after excuse.

"Anything from breakage, having problems with them breaking, they were having to redo them, trucking, he was sick, oh my gosh, said his granddaughter was in intensive care in Chapel Hill. I don’t even know if he has a granddaughter," Narron said.

To read the entire article on the WWAY-TV Channel 3 website, visit http://www.wwaytv3.com/2011/03/09/troubleshooters-ad-glasses-come-empty.

You May Also Like

Bendix Releases Technical Materials for ADAS Support

They are designed to help technicians properly set up, inspect, and diagnose several components integrated with ADAS.

The latest technical materials from Bendix Commercial Vehicle Systems LLC (Bendix) are designed to help technicians properly set up, inspect and diagnose several components integrated with advanced driver assistance technologies, including trailer antilock brakes, steering systems and forward-looking cameras.

“The safety systems on today’s commercial vehicles are more road-proven and effective in supporting safe drivers than ever,” said Nicole Oreskovic, Bendix vice president, sales and marketing. “They’re also more complex and interconnected, which means we need to thoroughly support the skilled people who keep them in top operating condition."

Dayco Adds Almost 30 Part Numbers in March

The 29 new part numbers will be available by the end of March for distributors interested in adding to their product coverage.

ASE Designates June as Automotive Service Professionals Month

ASE urges industry members to embrace Automotive Service Professionals Month as a platform for expressing gratitude.

ZF Aftermarket Releases 80 New Parts

The latest additions expand coverage to more than 5 million vehicles in operation.

Vehlo Acquires Shop Management Software, Shop-Ware

Shop-Ware is a cloud-based shop management platform catering to independent automotive aftermarket repair shops.

Other Posts

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

Valvoline Celebrates Female Service Center Employees

As women make up more than half of all drivers in the United States, Valvoline is taking steps to increase their vehicle care confidence.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.