ACDelco Launches Program to Empower Women Drivers – UnderhoodService

ACDelco Launches Program to Empower Women Drivers

New "Knowledge is Power" booklet for women will be backed by a seminar program for independent ACDelco-affiliated vehicle service facilities.

While women control or influence 85 percent of buying decisions – including purchasing and maintaining vehicles – many still may feel intimidated in the service shop. "Knowledge is Power," a new ACDelco program, aims to help women consumers ask the right questions about vehicle maintenance. The free booklet, downloadable from ACDelco, addresses frequently asked car care and travel questions.  

"We know many women have spent money on vehicle service only to have lingering questions about whether they really needed it. The owner’s manual also is a great reference for what maintenance is required and when it should be done," said Nancy McLean, director, ACDelco and wholesale marketing. "We want to help women ask not just the right questions, but all questions about car care and repair. Sometimes, the most powerful tools a woman can own are knowledge and confidence."

The "Knowledge is Power" booklet covers:
• Preventive car care services and when they’re needed;
• How to accurately and completely describe vehicle troubles to a technician;
• A glossary of commonly used automotive service terms;
• Symptoms, noises and smells that may indicate potential problems;
• Tips for safe motor vehicle travel;
• How occupant safety restraints such as seat belts and air bags work;
• Child passenger safety and teen driving tips; and
• How to stay safe in the event of a vehicle breakdown.

ACDelco also is offering a complete "Knowledge is Power’" seminar kit to more than 6,000 independent ACDelco-affiliated vehicle service facilities nationwide. Service centers that order the kit receive everything needed to host a car care seminar for women in their stores.

"These events are not designed to train women on do-it-yourself car repair," said McLean. "They’re designed to empower them with the information they need to ask the right questions the next time their car needs maintenance or repair. We encourage women to bring their friends, coworkers, neighbors, moms and driving-age daughters and sons."

McLean said she hopes shops will order "Knowledge is Power" booklets to give to their female customers.

"Business relationships are built on trust, and customers tend to support and recommend businesses that help them be more informed consumers," said McLean. "Women and men who read the ‘Knowledge is Power’ booklet or attend a seminar will feel much more in control of their purchasing decisions, which is very important in these economic times."

You May Also Like

Continental Releases 67 New Part Numbers

Twenty-two new import part numbers, as well as 39 new pulley and tensioner part numbers, are immediately available.

Continental announced a continued development of its import line of products with the addition of 22 new part numbers, as well as the expansion of its metals program, including 39 new pulley and tensioner part numbers. The new product line extensions are immediately available, Continental said.

39 Tensioners and Pulleys

Standard Motor Products Introduces 268 New Numbers

The release provides new coverage in 75 product categories and 80 part numbers for 2023 and 2024 model-year vehicles, SMP said.

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

Clarios to Supply High-Performance AGM Battery to Major OEM

It offers up to 80% reduction in CO2 emissions over traditional AGM batteries, in many cases, Clarios said.

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

Other Posts

Snap-on Announces Latest Software Release

The latest software includes new coverage and guided component tests and features.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to your study plans.