ACDelco Launches Program to Empower Women Drivers – UnderhoodService

ACDelco Launches Program to Empower Women Drivers

New "Knowledge is Power" booklet for women will be backed by a seminar program for independent ACDelco-affiliated vehicle service facilities.

While women control or influence 85 percent of buying decisions – including purchasing and maintaining vehicles – many still may feel intimidated in the service shop. "Knowledge is Power," a new ACDelco program, aims to help women consumers ask the right questions about vehicle maintenance. The free booklet, downloadable from ACDelco, addresses frequently asked car care and travel questions.  

"We know many women have spent money on vehicle service only to have lingering questions about whether they really needed it. The owner’s manual also is a great reference for what maintenance is required and when it should be done," said Nancy McLean, director, ACDelco and wholesale marketing. "We want to help women ask not just the right questions, but all questions about car care and repair. Sometimes, the most powerful tools a woman can own are knowledge and confidence."

The "Knowledge is Power" booklet covers:
• Preventive car care services and when they’re needed;
• How to accurately and completely describe vehicle troubles to a technician;
• A glossary of commonly used automotive service terms;
• Symptoms, noises and smells that may indicate potential problems;
• Tips for safe motor vehicle travel;
• How occupant safety restraints such as seat belts and air bags work;
• Child passenger safety and teen driving tips; and
• How to stay safe in the event of a vehicle breakdown.

ACDelco also is offering a complete "Knowledge is Power’" seminar kit to more than 6,000 independent ACDelco-affiliated vehicle service facilities nationwide. Service centers that order the kit receive everything needed to host a car care seminar for women in their stores.

"These events are not designed to train women on do-it-yourself car repair," said McLean. "They’re designed to empower them with the information they need to ask the right questions the next time their car needs maintenance or repair. We encourage women to bring their friends, coworkers, neighbors, moms and driving-age daughters and sons."

McLean said she hopes shops will order "Knowledge is Power" booklets to give to their female customers.

"Business relationships are built on trust, and customers tend to support and recommend businesses that help them be more informed consumers," said McLean. "Women and men who read the ‘Knowledge is Power’ booklet or attend a seminar will feel much more in control of their purchasing decisions, which is very important in these economic times."

You May Also Like

Bosch Releases 212 Aftermarket Parts in 2022

The parts cover nearly 64 million vehicles in operation across North America.

Robert Bosch, LLC announced it has added 212 automotive aftermarket parts to its portfolio in 2022, covering nearly 64 million vehicles in operation across North America.

The new Bosch products, which cover domestic, European and Asian passenger and commercial vehicles, include 74 braking parts, 52 fuel and water pumps, 14 ignition coils, 27 cooling fans, rotating machines, spark plugs and ESP units, 38 sensors and seven fuel injectors. 

Winter ASE Registration Open

Three options offered for testing and recertification.

Federated 50/50 Challenge Awards Over a Hundred Prizes

Federated conducted the 50/50 Challenge to recognize and thank ASE-certified automotive service professionals.

Mitchell 1, ASE Present 2022 Technician of the Future Award

Nathanial “Nate” Nie of Mission Viejo, California, was named the 2022 Mitchell 1 / National Institute for ASE Technician of the Future.

Schaeffler Group Releases Series of LuK TSBs

In conjunction with its REPXPERT service brand, Schaeffler provides technical tips and service information for LuK products.

Other Posts

SMP Closes the Year with 214 New Part Numbers

SMP says it is committed to providing replacement parts for hybrids and EVs through its Standard and Four Seasons brands.

GB Remanufacturing Releases 2022 Year in Review

The GB Reman 2022 Year in Review is available for download.

SMP Closes the Year with 214 New Part Numbers

SMP says it is committed to providing replacement parts for hybrids and EVs.

Survey Shows Greater Trust in Service Professionals

More than 70% reported increased levels of trust in repair shops and/or service technicians.